M&A Deal Summary

Diversis Capital Acquires Marketron

On January 16, 2018, private equity firm Diversis Capital acquired software company Marketron from Wicks Group

Acquisition Highlights
  • This is Diversis Capital’s 3rd transaction in the Software sector.
  • This is Diversis Capital’s 7th transaction in the United States.
  • This is Diversis Capital’s 1st transaction in Idaho.

M&A Deal Summary
Date 2018-01-16
Target Marketron
Sector Software
Buyer(s) Diversis Capital
Sellers(s) Wicks Group
Deal Type Secondary Buyout

Target

Marketron

Hailey, Idaho, United States
Marketron is a provider of business software solutions and services. Specializing in revenue management and audience engagement solutions, Marketron enables media companies to drive new growth opportunities. Marketron was founded in 1969 and is based in Hailey, Idaho.

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Buyer(S) 1

Buyer

Diversis Capital

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2013
PE ASSETS 1.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Diversis Capital is a private equity firm focused on acquiring small to mid-sized North American and European companies in a variety of industry sectors. The Firm will consider a range of transaction situations including corporate carve-outs, buyouts, management partnerships, shareholder liquidity needs, turnarounds, and special situations. Sectors of interest include technology, consumer, healthcare, telecom, industrial, and services. Diversis Capital was formed in 2013 and is based in Santa Monica, California.

DEAL STATS #
Overall 7 of 18
Sector (Software) 3 of 5
Type (Secondary Buyout) 1 of 4
State (Idaho) 1 of 1
Country (United States) 7 of 15
Year (2018) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-02-10 ServicePower

McLean, Virginia, United States

ServicePower is a provider of mobile workforce management software. ServicePower offers a mobile workforce management platform that facilitates true, multifactor schedule optimization and intelligent dispatching to employed or contracted workforces while providing the most robust claims and warranty management software in the industry, as well as full mobilization of an on-site process to support every field based event. ServicePower was founded in 1996 and is based in McLean, Virginia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-07-18 Blue Software

Des Plaines, Illinois, United States

BLUE Software LLC is a provider of artwork and label management software-as-a-service solutions to global brands in the consumer packaged goods, pharmaceutical and life sciences, and retail industries. Blue Software was founded in 2014 and is based in Des Plaines, Illinois.

Sell -

Seller(S) 1

SELLER

Wicks Group

New York, New York, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1989
PE ASSETS 1.2B USD
Size Large
Type Sector Agnostic
DESCRIPTION

The Wicks Group is a private equity firm focused on selected segments of the communications, information and media industries. Wicks targets privately held or non-core divisions of large corporations with high-margins, limited competitive environment, and strong cash flow potential. Specific areas of interest include special interest publishing (trade magazines, workplace training, reference publishing, consumer magazines), business information services, (market information, specialized databases, consumer research), television broadcasting, radio broadcasting, newspapers, cable television, and outdoor advertising. The Wicks Group was formed in 1989 and is based in New York City.

DEAL STATS #
Overall 19 of 26
Sector (Software) 2 of 2
Type (Secondary Buyout) 8 of 10
State (Idaho) 1 of 1
Country (United States) 19 of 26
Year (2018) 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-10-03 Bonded Services Group

Fort Lee, New Jersey, United States

Bonded Services Group LLC provides services for media content preservation, management and distribution, including fine art vaults and shipping; logistics and distribution; supply chain; and related services for high value physical and digital assets, including works of art, film, audio and video. The group manages more than 10 million of these assets for its 2,000 clients worldwide, with offices in the U.S., Canada, UK, France, the Netherlands and Hong Kong capable of providing in-house digital services that help media and entertainment companies extend their content across digital platforms.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-04-02 New Mountain Learning

Saint Paul, Minnesota, United States

New Mountain Learning LLC is a provider of blended learning solutions to K-12 and higher education institutions across North America. With a 60+ year history, New Mountain's EMC brand develops and distributes its market-leading digital literacy platform, Passport, directly to its K-12 school district customers.

Sell -
Mergr

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