M&A Deal Summary

Direct Travel Acquires Strategic Meetings + Incentives

On September 18, 2019, Direct Travel acquired media company Strategic Meetings + Incentives from Creative Group

Acquisition Highlights
  • This is Direct Travel’s 2nd transaction in the Media sector.
  • This is Direct Travel’s 2nd transaction in Canada.
  • This is Direct Travel’s 2nd transaction in Ontario.

M&A Deal Summary
Date 2019-09-18
Target Strategic Meetings + Incentives
Sector Media
Buyer(s) Direct Travel
Sellers(s) Creative Group
Deal Type Divestiture

Target

Strategic Meetings + Incentives

Toronto, Ontario, Canada
Strategic Meetings + Incentives is a full-service meeting, incentive and events company with a focus on delivering quantifiable results for clients since 1974. Strategic Meetings + Incentives has been the recipient of SITE Crystal Awards, as well as numerous industry recognition awards.

Search 201,157 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Buyer(S) 1

Buyer

Direct Travel

Centennial, Colorado, United States
Category Company
Founded 1980
Sector Business Services
DESCRIPTION

Direct Travel is a corporate travel management provider offers outsourced booking and management of employee air travel, transportation and accommodations, focusing on mid- to large-sized corporate accounts. Direct Travel was founded in 1980 and is based in Centennial, Colorado.

DEAL STATS #
Overall 16 of 17
Sector (Media) 2 of 2
Type (Divestiture) 1 of 1
State (Ontario) 2 of 2
Country (Canada) 2 of 2
Year (2019) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-09-18 Meridican Travel

Markham, Ontario, Canada

Meridican Travel, Inc. is an award-winning, full-service meetings, events and incentives company focused on delivering world-class incentive travel programs, meetings and conferences, product launches, and consumer events. These transformative event experiences are designed to support long-term business goals and objectives. Meridican services a client list that includes but is not limited to automotive, finance, insurance, food services, retail, telecommunications, and manufacturing companies.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-14 Professional Travel

Cleveland, Ohio, United States

Professional Travel is a corporate travel management company specializing in mid-market corporate, leisure and group travel. Professional Travel is consistently ranked by Business Travel News as one of the top 35 travel management companies in the US based on total industry sales volume.

Buy -

Seller(S) 1

SELLER

Creative Group

Appleton, Wisconsin, United States
Category Company
Founded 1970
Sector Business Services
DESCRIPTION

Creative Group, Inc. is a full-service performance improvement company focused on meeting and event management, group incentive travel and individual recognition solutions.

DEAL STATS #
Overall 1 of 1
Sector (Media) 1 of 1
Type (Divestiture) 1 of 1
State (Ontario) 1 of 1
Country (Canada) 1 of 1
Year (2019) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-01-01 Strategic Meetings + Incentives

Toronto, Ontario, Canada

Strategic Meetings + Incentives is a full-service meeting, incentive and events company with a focus on delivering quantifiable results for clients since 1974. Strategic Meetings + Incentives has been the recipient of SITE Crystal Awards, as well as numerous industry recognition awards.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-31 Strategic Meetings and Incentives

Scottsdale, Arizona, United States

Strategic Meetings and Incentives is a provide services spanned a broad spectrum, including creative design anchored in strategic meeting planning, event marketing, full-scale event production and on-site meeting management. Strategic Meetings and Incentives is based in Scottsdale, Arizona.

Buy -
Mergr

Product

Company

Legal