Creative Group - M&A Summary, Ownership, and Business Overview

Business ServicesCompany

Creative Group M&A Summary

Creative Group has acquired 3 companies of its own, including 1 in the last 5 years. It has also divested 1 asset.

Creative Group has acquired in 2 different US states, and 2 countries. The Company’s most targeted sectors include media (100%).

Creative Group Ownership

Who owns Creative Group?

Creative Group is owned by Direct Travel. It was acquired on April 2, 2015.

Was Creative Group formerly PE-backed?

Yes. Creative Group was formerly owned by 1 private investor.

Creative Group Business Overview

Where is Creative Group headquartered?

Creative Group is headquartered in Appleton, Wisconsin.

What sector is Creative Group in?

Creative Group is a business services company.

When was Creative Group founded?

Creative Group was founded in 1970.

M&A Summary

  • M&A Total Activity4
    • M&A Buy Activity3
    • M&A Sell Activity1
  • Total Sectors Invested 1
  • Total Countries Invested 2
  • M&A Buy/Sell Connections 1

Creative Group, Inc.

619 North Lynndale Drive,
Appleton, Wisconsin 54914
United States,
(920) 739-8550
www2.creativegroupinc.com

Creative Group, Inc. is a full-service performance improvement company focused on meeting and event management, group incentive travel and individual recognition solutions.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.2/yr) # 2 - 1 - - - 3
Sell (0.0/yr) # 1 - - - - - 1
  4

Most Recent M&A

Company Date Value Type
Strategic Meetings and Incentives LLC 2021-12-31 - Add-on Acquisition
Scottsdale, Arizona · www.strategicmeetings.com
Strategic Meetings + Incentives 2019-09-18 - Divestiture
Toronto, Ontario · www.strategicmi.ca
Strategic Meetings + Incentives 2013-01-01 - Add-on Acquisition
Toronto, Ontario · www.strategicmi.ca
Starlog Group, Inc. 2005-01-01 - Add-on Acquisition
, United States
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Media 3 (100%) - 1 (100%) -
Total 3 - 1 -

By Geo

State/Country Buy Value Sell Value
Canada 1 - 1 -
  Ontario 1 - 1 -
United States 2 - - -
  Arizona 1 - - -
Domestic 2 (67%) - - -
Cross-border 1 (33%) - 1 (100%) -
Total 3 - 1 -

M&A Connections

Deals
Divested to
Strategic(s)
100%
1 (100%)

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