M&A Deal Summary

Digital Room Acquires LogoSportswear

On November 1, 2018, Digital Room acquired internet software and services company LogoSportswear from Digital Fuel Capital and The Gladstone Companies

Acquisition Highlights
  • This is Digital Room’s 1st transaction in the Internet Software and Services sector.
  • This is Digital Room’s 1st transaction in the United States.
  • This is Digital Room’s 1st transaction in Connecticut.

M&A Deal Summary

Date 2018-11-01
Target LogoSportswear
Sector Internet Software and Services
Buyer(s) Digital Room
Sellers(s) Digital Fuel Capital
The Gladstone Companies
Deal Type Add-on Acquisition

Target

LogoSportswear

Cheshire, Connecticut, United States
LogoSportswear, Inc. is an online provider of custom apparel to companies and teams. Logo Sportswear is differentiated by its breadth of premium merchandise, its quick-turn in-house production capabilities and its proprietary on-line designer. Logo Sportswear founded in 1995 and headquartered in Wallingford, Connecticut.

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Buyer(S) 1

Buyer

Digital Room

Sherman Oaks, California, United States

Category Company
Founded 1996
Sector Business Services
DESCRIPTION

Digital Room is a printing company that provides printing services. DigitalRoom offers convenient marketing support services such as design, lists, and direct mailing to help grow small and medium-size businesses nationwide. Digital Room offers a broad array of marketing products for small and medium-sized businesses through a portfolio of uniquely branded eCommerce websites, including Uprinting.com, Signs.com logosportswear.com, packola.com, eSigns.com, PrintPlace.com, NextDayFlyers.com, PrintRunner.com, and 48HourPrint.com. Digital Room was founded in 1996 and is based in Sherman Oaks, California.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Connecticut M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2018 M&A 1 of 1

Seller(S) 2

DESCRIPTION

Digital Fuel Capital is a private investment firm focused on investing in and acquiring companies involved in digital marketing. This includes e-commerce, digital marketing service companies, and advertising/marketing technology companies. Digital Fuel was established in 2015 and is headquartered in Newton, Massachusetts.


DEAL STATS #
Overall 1 of 5
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 2
State: Connecticut M&A 1 of 1
Country: United States M&A 1 of 5
Year: 2018 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-07-02 Boutique Brands

Huntsville, Alabama, United States

Boutique Brands is a fast-fashion platform for online women’s apparel, featuring distinct brands like Discount Divas and Lime Lush that cater to specific customer segments. Boutique Brands is based in Huntsville, Alabama.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-25 National Tree

Cranford, New Jersey, United States

National Tree is an e-commerce wholesaler of seasonal and holiday décor, with a particular focus on the Christmas holiday. National Tree was founded in 1990 and is based in Cranford, New Jersey.

Buy -
SELLER

The Gladstone Companies

Investor Investor Investor Investor Investor


Category Lender
Founded 2001
PE ASSETS 2.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

The Gladstone Companies manages a series of publicly traded investment vehicles and looks to make debt and equity investments in US-based small to middle-market businesses. The Firm focuses on second lien debt, mezzanine debt, secured and unsecured subordinated loans, equity and real estate sale leasebacks. Target investments generally range from $5 to $30 million in companies with over $3 million in EBITDA. Target sectors include manufacturing, industrial products, business and government Services, media, communications, consumer products and services, healthcare services, transportation, specialty chemicals, and energy services. The Gladstone Companies was formed in 2001 and is based in McLean, Virginia.


DEAL STATS #
Overall 9 of 18
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 4 of 8
State: Connecticut M&A 1 of 1
Country: United States M&A 9 of 18
Year: 2018 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-06-04 Drew Foam

Monticello, Arkansas, United States

Drew Foam is a provider of custom-fabricated expanded polystyrene foam ("EPS") products serving the packaging, building products, and consumer end-markets, primarily in the Southeastern United States. Drew Foam was founded in 1965 and is based in Monticello, Arkansas.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-12-20 Cambridge Sound Management

Waltham, Massachusetts, United States

Cambridge Sound Management, Inc. is a manufacturer of QtPro and Dynasound sound masking systems to help organizations across multiple industries protect speech privacy, reduce noise distractions, and fuel workplace productivity.

Sell -