M&A Deal Summary

Digital Fuel Capital Acquires Timex

On January 1, 2020, private equity firm Digital Fuel Capital acquired consumer products company Timex

Acquisition Highlights
  • This is Digital Fuel Capital’s 2nd transaction in the Consumer Products sector.
  • This is Digital Fuel Capital’s 12th transaction in the United States.
  • This is Digital Fuel Capital’s 2nd transaction in Connecticut.

M&A Deal Summary
Date 2020-01-01
Target Timex
Sector Consumer Products
Buyer(s) Digital Fuel Capital
Deal Type Buyout (LBO, MBO, MBI)

Target

Timex

Middlebury, Connecticut, United States
Timex Group designs, manufactures and markets innovative timepieces around the world. Timex Group companies produce watches under a number of well-known brands, including Timex, Guess, Versace, Salvatore Ferragamo, Missoni, Versus, Furla, Gc, Ted Baker, and Nautica. Timex is based in Middlebury, Connecticut.

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Buyer(S) 1

Buyer

Digital Fuel Capital

Investor

Category Private Equity Firm
Founded 2015
Size Small
Type Sector Focused
DESCRIPTION

Digital Fuel Capital is a private investment firm focused on investing in and acquiring companies involved in digital marketing. This includes e-commerce, digital marketing service companies, and advertising/marketing technology companies. Digital Fuel was established in 2015 and is headquartered in Newton, Massachusetts.

DEAL STATS #
Overall 12 of 18
Sector (Consumer Products) 2 of 3
Type (Buyout (LBO, MBO, MBI)) 8 of 11
State (Connecticut) 2 of 2
Country (United States) 12 of 17
Year (2020) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-25 National Tree

Cranford, New Jersey, United States

National Tree is an e-commerce wholesaler of seasonal and holiday décor, with a particular focus on the Christmas holiday. National Tree was founded in 1990 and is based in Cranford, New Jersey.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-09-18 Seattle Coffee Gear

Lynnwood, Washington, United States

Seattle Coffee Gear is a coffee equipment retailer supplying home-brewed, specialty coffee market with coffee equipment, whole bean coffee, and a wide range of coffee-related products and repair services. The Company features over 200 machine models, many exclusively, and a curated selection of fresh, whole bean coffee. Seattle Coffee Gear was formed in 2006 and is based in Lynnwood, Washington.

Buy -
Mergr

Product

Company

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