M&A Deal Summary

Digital Fuel Capital and The Gladstone Companies Acquire LogoSportswear

On March 9, 2015, private equity firm Digital Fuel Capital and lender The Gladstone Companies acquired internet software and services company LogoSportswear from CafePress for 11M USD

Acquisition Highlights
  • This is Digital Fuel Capital’s 1st and The Gladstone Companies’ 1st transaction in the Internet Software and Services sector.
  • This is Digital Fuel Capital’s and The Gladstone Companies’ 4th largest (disclosed) transaction.
  • This is Digital Fuel Capital’s 3rd and The Gladstone Companies’ 19th transaction in the United States.
  • This is Digital Fuel Capital’s 1st and The Gladstone Companies’ 1st transaction in Connecticut.
Investment Fate
  • LogoSportswear was sold to a strategic buyer in 2018.

M&A Deal Summary
Date 2015-03-09
Target LogoSportswear
Sector Internet Software and Services
Buyer(s) Digital Fuel Capital
The Gladstone Companies
Sellers(s) CafePress
Deal Type Divestiture
Deal Value 11M USD

Target

LogoSportswear

Cheshire, Connecticut, United States
LogoSportswear, Inc. is an online provider of custom apparel to companies and teams. Logo Sportswear is differentiated by its breadth of premium merchandise, its quick-turn in-house production capabilities and its proprietary on-line designer. Logo Sportswear founded in 1995 and headquartered in Wallingford, Connecticut.

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Buyer(S) 2

Buyer

Digital Fuel Capital

Investor

Category Private Equity Firm
Founded 2015
Size Small
Type Sector Focused
DESCRIPTION

Digital Fuel Capital is a private investment firm focused on investing in and acquiring companies involved in digital marketing. This includes e-commerce, digital marketing service companies, and advertising/marketing technology companies. Digital Fuel was established in 2015 and is headquartered in Newton, Massachusetts.

DEAL STATS #
Overall 3 of 18
Sector (Internet Software and Services) 1 of 1
Type (Divestiture) 1 of 1
State (Connecticut) 1 of 2
Country (United States) 3 of 17
Year (2015) 1 of 5
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-01-01 Buy Auto Parts

San Diego, California, United States

Buy Auto Parts is an online retailer of auto parts, offering a broad selection of hard-to-find parts, expert customer service and extensive resources to support Do-It-Yourself and Do-It-For-Me auto repairs. Buy Auto Parts is based in San Diego, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-06-01 PuppySpot

Jersey City, Florida, United States

PuppySpot is an online marketplace for purebred and designer-breed puppies, connecting consumers with a screened and vetted network of thousands of responsible breeders nationwide. PuppySpot was founded in 2005 and is based in Jersey City, Florida.

Buy -
Buyer

The Gladstone Companies

Investor Investor Investor Investor Investor

Category Lender
Founded 2001
PE ASSETS 2.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

The Gladstone Companies manages a series of publicly traded investment vehicles and looks to make debt and equity investments in US-based small to middle-market businesses. The Firm focuses on second lien debt, mezzanine debt, secured and unsecured subordinated loans, equity and real estate sale leasebacks. Target investments generally range from $5 to $30 million in companies with over $3 million in EBITDA. Target sectors include manufacturing, industrial products, business and government Services, media, communications, consumer products and services, healthcare services, transportation, specialty chemicals, and energy services. The Gladstone Companies was formed in 2001 and is based in McLean, Virginia.

DEAL STATS #
Overall 19 of 23
Sector (Internet Software and Services) 1 of 1
Type (Divestiture) 2 of 2
State (Connecticut) 1 of 1
Country (United States) 19 of 23
Year (2015) 2 of 5
Size (of disclosed) 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-01-09 Circuitronics

Farmers Branch, Texas, United States

Circuitronics is a provider of a specialized printed circuit board assembly and related electronic manufacturing services. Circuitronics was founded in 1971 and is based in Farmers Branch, Texas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-09 Mikawaya

Vernon, California, United States

Mikawaya, Inc. is a producer of Japanese pastries and specialty frozen desserts.

Buy -

Seller(S) 1

SELLER

CafePress

Louisville, Kentucky, United States
Category Company
Founded 1999
Sector E-Commerce
Employees357
Revenue 86M USD (2017)
DESCRIPTION

CafePress is an online retailer of custom merchandise. Each month over 11 million shoppers visit CafePress to buy or create custom t-shirts, mugs, posters and other gifts that reflect their interests, passions, beliefs and affiliations. Launched in 1999, CafePress has empowered individuals, Non Profits and businesses to create, buy and sell customized merchandise online using the company's unique print-on-demand and e-commerce services.

DEAL STATS #
Overall 1 of 1
Sector (Internet Software and Services) 1 of 1
Type (Divestiture) 1 of 1
State (Connecticut) 1 of 1
Country (United States) 1 of 1
Year (2015) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-10-10 EZ Prints

Norcross, Georgia, United States

ezprints, Inc. makes personalization possible everywhere consumers shop—online, on their devices, in store. They entered the photo commerce space in 1998 as a digital photo finisher for professional photographers and continue to meet that professional standard of superior color, quality materials and unwavering consistency. Today, ezprints' print-on-demand and personalization solutions power some of the world's largest brands, creating revenue streams with their world-class technology, products, design and manufacturing.

Buy $30M
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