M&A Deal Summary

Digital Fuel Capital Acquires Jaxxon

On May 31, 2023, private equity firm Digital Fuel Capital acquired consumer products company Jaxxon

Acquisition Highlights
  • This is Digital Fuel Capital’s 3rd transaction in the Consumer Products sector.
  • This is Digital Fuel Capital’s 17th transaction in the United States.
  • This is Digital Fuel Capital’s 2nd transaction in California.

M&A Deal Summary

Date 2023-05-31
Target Jaxxon
Sector Consumer Products
Buyer(s) Digital Fuel Capital
Deal Type Buyout (LBO, MBO, MBI)
Advisor(s) The Sage Group (Financial)
K&L Gates (Legal)

Target

Jaxxon

Costa Mesa, California, United States
Jaxxon is a social-first, men’s jewelry and accessories brand. Jaxxon was formed in 2018 and is based in Costa Mesa, California.

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Buyer(S) 1

DESCRIPTION

Digital Fuel Capital is a private investment firm focused on investing in and acquiring companies involved in digital marketing. This includes e-commerce, digital marketing service companies, and advertising/marketing technology companies. Digital Fuel was established in 2015 and is headquartered in Newton, Massachusetts.


DEAL STATS #
Overall 18 of 18
Sector: Consumer Products M&A 3 of 3
Type: Buyout (LBO, MBO, MBI) M&A Deals 11 of 11
State: California M&A 2 of 2
Country: United States M&A 17 of 17
Year: 2023 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-07-07 Artifact Uprising

Denver, Colorado, United States

Artifact Uprising provides modern, well-crafted printed photo products such as albums, books and gifts made with a focus on elevated design and sustainable materials. Artifact Uprising was founded in 2012 and is based in Denver, Colorado.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-03-03 Seattle Coffee Gear

Lynnwood, Washington, United States

Seattle Coffee Gear is a coffee equipment retailer supplying home-brewed, specialty coffee market with coffee equipment, whole bean coffee, and a wide range of coffee-related products and repair services. The Company features over 200 machine models, many exclusively, and a curated selection of fresh, whole bean coffee. Seattle Coffee Gear was formed in 2006 and is based in Lynnwood, Washington.

Sell -