Buyout (LBO, MBO, MBI) • E-Commerce

Digital Fuel Capital Acquires Guild Brands

On September 1, 2015, private equity firm Digital Fuel Capital acquired e-commerce company Guild Brands

Acquisition Context
  • This is Digital Fuel Capital’s 4th transaction in the E-Commerce sector.
  • This is Digital Fuel Capital’s 7th transaction in the United States.
  • This is Digital Fuel Capital’s 2nd transaction in Wisconsin.

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M&A Deal Summary

Date September 1, 2015
Target Guild Brands
Sector E-Commerce
Buyer(s) Digital Fuel Capital
Deal Type Buyout (LBO, MBO, MBI)

Target Company

Guild Brands

Madison, Wisconsin, United States
Guild Brands is a holding company for brands that offer curated selections of artisan-made products to consumers who are looking for an alternative to mass-produced goods. Guild Brands is based in Madison, Avenue.
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Buyer Overview 1

DESCRIPTION

Digital Fuel Capital is a private investment firm focused on investing in and acquiring companies involved in digital marketing. This includes e-commerce, digital marketing service companies, and advertising/marketing technology companies. Digital Fuel was established in 2015 and is headquartered in Newton, Massachusetts.


Deal Context for Buyer #
Overall 7 of 18
Sector: E-Commerce 4 of 7
Type: Buyout (LBO, MBO, MBI) 4 of 11
State: Wisconsin 2 of 2
Country: United States 7 of 17
Year: 2015 5 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-09-01 Artful Home

Madison, Wisconsin, United States

Artful Home is a provider of an online selected assortment of artist-made home apparel, decor, and art. The company provides artists with a national marketing platform and consumers a curated selection of unique products. Artful Home was founded in 1985 and is based in Madison, Wisconsin.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-08-01 Artifact Uprising

Denver, Colorado, United States

Artifact Uprising provides modern, well-crafted printed photo products such as albums, books and gifts made with a focus on elevated design and sustainable materials. Artifact Uprising was founded in 2012 and is based in Denver, Colorado.

Buy -