M&A Deal Summary

Digital Fuel Capital Acquires Guild Brands

On September 1, 2015, private equity firm Digital Fuel Capital acquired e-commerce company Guild Brands

Acquisition Highlights
  • This is Digital Fuel Capital’s 4th transaction in the E-Commerce sector.
  • This is Digital Fuel Capital’s 7th transaction in the United States.
  • This is Digital Fuel Capital’s 2nd transaction in Wisconsin.

M&A Deal Summary
Date 2015-09-01
Target Guild Brands
Sector E-Commerce
Buyer(s) Digital Fuel Capital
Deal Type Buyout (LBO, MBO, MBI)

Target

Guild Brands

Madison, Wisconsin, United States
Guild Brands is a holding company for brands that offer curated selections of artisan-made products to consumers who are looking for an alternative to mass-produced goods. Guild Brands is based in Madison, Avenue.

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Buyer(S) 1

Buyer

Digital Fuel Capital

Investor

Category Private Equity Firm
Founded 2015
Size Small
Type Sector Focused
DESCRIPTION

Digital Fuel Capital is a private investment firm focused on investing in and acquiring companies involved in digital marketing. This includes e-commerce, digital marketing service companies, and advertising/marketing technology companies. Digital Fuel was established in 2015 and is headquartered in Newton, Massachusetts.

DEAL STATS #
Overall 7 of 18
Sector (E-Commerce) 4 of 7
Type (Buyout (LBO, MBO, MBI)) 4 of 11
State (Wisconsin) 2 of 2
Country (United States) 7 of 17
Year (2015) 5 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-09-01 Artful Home

Madison, Wisconsin, United States

Artful Home is a provider of an online selected assortment of artist-made home apparel, decor, and art. The company provides artists with a national marketing platform and consumers a curated selection of unique products. Artful Home was founded in 1985 and is based in Madison, Wisconsin.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-08-01 Artifact Uprising

Denver, Colorado, United States

Artifact Uprising is a provider of printed photo products with elevated quality, thoughtful design, and responsibly-sourced materials. Artifact Uprising was founded in 2012 and is based in Denver, Colorado.

Buy -
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