M&A Deal Summary

Digital Fuel Capital, Pine Street Capital Partners and Eagle Private Capital Acquire Artful Home

On September 1, 2015, private equity firm Digital Fuel Capital, mezzanine finance firm Pine Street Capital Partners and mezzanine finance firm Eagle Private Capital acquired e-commerce company Artful Home from San Francisco Equity Partners and Dolphin Equity Partners

Acquisition Highlights
  • This is Digital Fuel Capital’s 4th, Pine Street Capital Partners’ 1st and Eagle Private Capital’s 1st transaction in the E-Commerce sector.
  • This is Digital Fuel Capital’s 7th, Pine Street Capital Partners’ 25th and Eagle Private Capital’s 60th transaction in the United States.
  • This is Digital Fuel Capital’s 2nd, Pine Street Capital Partners’ 1st and Eagle Private Capital’s 1st transaction in Wisconsin.

M&A Deal Summary
Date 2015-09-01
Target Artful Home
Sector E-Commerce
Buyer(s) Digital Fuel Capital
Pine Street Capital Partners
Eagle Private Capital
Sellers(s) San Francisco Equity Partners
Dolphin Equity Partners
Deal Type Secondary Buyout

Target

Artful Home

Madison, Wisconsin, United States
Artful Home is a provider of an online selected assortment of artist-made home apparel, decor, and art. The company provides artists with a national marketing platform and consumers a curated selection of unique products. Artful Home was founded in 1985 and is based in Madison, Wisconsin.

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Buyer(S) 3

Buyer

Digital Fuel Capital

Investor

Category Private Equity Firm
Founded 2015
Size Small
Type Sector Focused
DESCRIPTION

Digital Fuel Capital is a private investment firm focused on investing in and acquiring companies involved in digital marketing. This includes e-commerce, digital marketing service companies, and advertising/marketing technology companies. Digital Fuel was established in 2015 and is headquartered in Newton, Massachusetts.

DEAL STATS #
Overall 7 of 18
Sector (E-Commerce) 4 of 7
Type (Secondary Buyout) 1 of 2
State (Wisconsin) 2 of 2
Country (United States) 7 of 17
Year (2015) 5 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-09-01 Guild Brands

Madison, Wisconsin, United States

Guild Brands is a holding company for brands that offer curated selections of artisan-made products to consumers who are looking for an alternative to mass-produced goods. Guild Brands is based in Madison, Avenue.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-08-01 Artifact Uprising

Denver, Colorado, United States

Artifact Uprising is a provider of printed photo products with elevated quality, thoughtful design, and responsibly-sourced materials. Artifact Uprising was founded in 2012 and is based in Denver, Colorado.

Buy -
Buyer

Pine Street Capital Partners

Albany, New York, United States

Investor Investor Investor Investor Investor

Category Mezzanine Finance Firm
Founded 2004
PE ASSETS 425M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Pine Street Capital Partners (PSCP) provides mezzanine capital to small and medium-sized private and public companies. PSCP will consider investments from $3 to $15 million in companies generating at least $10 million of sales. Target sectors include manufacturing, business services, consumer products, healthcare and media. PSCP prefers investments in the Northeast and Mid-Atlantic regions of the US, but will consider opportunities nationwide. Investment funds are typically used to support strategic acquisitions, growth, management and employee buyouts, and leveraged recapitalization. PSCP will not invest in the real estate, biotech and oil & gas industries. Pine Street Capital Partners was formed in 2004 and is based in Albany, New York.

DEAL STATS #
Overall 25 of 41
Sector (E-Commerce) 1 of 2
Type (Secondary Buyout) 4 of 6
State (Wisconsin) 1 of 1
Country (United States) 25 of 41
Year (2015) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-06-10 Summit Sports

Bloomfield Hills, Michigan, United States

Summit Sports, Inc. is a consumer sporting goods retailer, wholesaler, and manufacturer. Summit Sports was founded in 1990 and is based in Bloomfield Hills, Michigan.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-03-16 PowerTech Generators

Leesburg, Florida, United States

PowerTech Generators is a manufacturer of customized mobile generator sets. Power Tech engineers and assembles generator components to meet individual customer needs for generators typically providing output between 10 and 50 kilowatts. End markets for Power Tech’s products include mobile communications, service trucks, emergency vehicles, and military vehicles, among others. Power Tech sells domestically and internationally both directly to vehicle manufacturers and through distributors. PowerTech Generators was founded in 1989 and is based in Leesburg, Florida.

Buy -
Buyer

Eagle Private Capital

St. Louis, Missouri, United States

Investor Investor Investor Investor Investor

Category Mezzanine Finance Firm
PE ASSETS 1.0B USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Eagle Private Capital (EPC) makes private equity and mezzanine investments in middle-market companies. The Firm typically invests $4 to $15 million per investment. EPC looks to partner with management or other private equity investors to provide growth or change of control capital. EPC is based in St. Louis, Missouri.

DEAL STATS #
Overall 60 of 86
Sector (E-Commerce) 1 of 3
Type (Secondary Buyout) 7 of 8
State (Wisconsin) 1 of 1
Country (United States) 60 of 86
Year (2015) 9 of 11
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-01 CSS Health

Thonotosassa, Florida, United States

CSS Health combines Medicine-On-Time, the innovative multi-dose blister-pack drug compliance packaging for pharmacies, and Clinical Support Services, an independent Medication Therapy Management patient outreach platform for health plans, in a unique end-to-end adherence offering designed to help patients more effectively take their medications as directed. CSS Health was formed in 1999 and is based in Thonotosassa, Florida.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-09-10 Transnational Foods

Miami, Florida, United States

Transnational Foods is an international distributor of quality shelf-stable food products, including canned seafood, pickles, olives, juices, and grains to retailers throughout the U.S. Transnational Foods was founded in 2002 and is based in Miami, Florida.

Buy -

Seller(S) 2

SELLER

San Francisco Equity Partners

San Francisco, California, United States

Investor Investor

Category Private Equity Firm
Founded 2005
PE ASSETS 180M USD
Size Small
Type Sector Focused
DESCRIPTION

San Francisco Equity Partners (SFEP) is a private equity investment firm focused on expansion-stage companies within the information technology, media, consumer, and service industries. SFEP's target investment size is $15 to $40 million in companies generating up to $100 million in annual sales. SFEP was formed in partnership with LMS Capital, the investment division of London Merchant Securities plc. San Francisco Equity Partners was established in 2005 and is based in San Francisco, California.

DEAL STATS #
Overall 3 of 5
Sector (E-Commerce) 1 of 1
Type (Secondary Buyout) 1 of 3
State (Wisconsin) 1 of 1
Country (United States) 3 of 5
Year (2015) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-04-02 Japonesque

San Ramon, California, United States

Japonesque is a provider of beauty products to mass, specialty and online retailers. The company primarily sells its products through traditional brick & mortar retailers such as CVS, Target, Walmart, Shoppers Drug Mart, Rite Aid, and online through Amazon. Japonesque was founded in 1984 and is based in San Ramon, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-18 Red Monkey Foods

Springfield, Missouri, United States

Red Monkey Foods is a provider of organic spices, seasonings, and other natural dry food products. Operating out of a state-of-the-art facility, the company manages gourmet store brand programs for many of the nation’s largest food, mass, and specialty retailers. Red Monkey Foods was founded in 2002 and is based in Springfield, Missouri.

Buy -
SELLER

Dolphin Equity Partners

New York, New York, United States
Category Private Equity Firm
Founded 1998
PE ASSETS 340M USD
Size Middle-Market
Type Sector Focused
DESCRIPTION

Dolphin Equity Partners is a specialist private equity firm focused on investing in technology-enabled service based companies. Specific areas of interest include software as a service, on demand software, mobile-enabled technology, communication services, and new media/internet. Dolphin looks for investment candidates operating primarily in North America and the UK. Dolphin prefers to invest in companies in need of expansion capital but will also consider early-stage businesses, recapitalizations, and buyouts. Dolphin Equity Partners was formed in 1998 and is based in New York City.Dolphin Equity Partners discontinued operations in 2012.

DEAL STATS #
Overall 11 of 11
Sector (E-Commerce) 1 of 1
Type (Secondary Buyout) 2 of 2
State (Wisconsin) 1 of 1
Country (United States) 11 of 11
Year (2015) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-08 MegaPath

Costa Mesa, California, United States

MegaPath provides fully managed IP-based Virtual Private Network connectivity solutions over both the public Internet and its private network. MegaPath was formed in 1996 and is based in Costa Mesa, California.

Sell -
Mergr

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