1. Home >
  2. M&A >
  3. Add-on Acquisition >
  4. United States >
  5. New York >
  6. Dentsu International Acquires Media Storm

M&A Deal Summary

Dentsu International Acquires Media Storm

On February 13, 2020, Dentsu International acquired marketing company Media Storm from TZP Group and Alcentra Capital

Acquisition Highlights
  • This is Dentsu International’s 60th transaction in the Marketing sector.
  • This is Dentsu International’s 27th transaction in the United States.
  • This is Dentsu International’s 8th transaction in New York.

M&A Deal Summary
Date 2020-02-13
Target Media Storm
Sector Marketing
Buyer(s) Dentsu International
Sellers(s) TZP Group
Alcentra Capital
Deal Type Add-on Acquisition

Target

Media Storm

New York, New York, United States
Media Storm is a data-driven marketing agency that has created an integrated solution of identifying and converting hand-raisers and driving greater ROI through accountable and active media. Media Storm data science and optimization platform, JubaPlus, has replaced traditional planning, allowing for unmatched predictability and true business results.

Search 214,238 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

Dentsu International

London, United Kingdom
Category Company
Sector Marketing
DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.

DEAL STATS #
Overall 130 of 130
Sector: Marketing M&A 60 of 60
Type: Add-on Acquisition M&A Deals 118 of 118
State: New York M&A 8 of 8
Country: United States M&A 27 of 27
Year: 2020 M&A 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-30 4Cite Marketing

Albany, New York, United States

4Cite Marketing is a data services technology company in the eCommerce sector. 4Cite Consumer Insights Interaction Hub™ uses innovative web visitor identification technology and advanced data and analytics to identify previously unidentifiable customers and influence purchasing activity. 4Cite Marketing was established in 2010 and is based in Albany, New York.

Buy -

Seller(S) 2

SELLER

TZP Group

New York, New York, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2007
PE ASSETS 2.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

TZP Group is a private equity firm focused on the business and consumer services sectors. Specific areas of interest include franchising, outsourced business, and IT services, marketing and media services, travel content and distribution, real estate services, specialty finance, and consumer health services. TZP looks to invest $10 to $130 million in for minority or minority positions in profitable companies with at least $10 million in revenue. TZP Group was formed in 2007 and is based in New York, New York.

DEAL STATS #
Overall 9 of 21
Sector: Marketing M&A 2 of 2
Type: Add-on Acquisition M&A Deals 3 of 9
State: New York M&A 2 of 4
Country: United States M&A 9 of 19
Year: 2020 M&A 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-02 Christy Sports

Lakewood, Colorado, United States

Christy Sports is a specialty retailer of ski and snowboard equipment, apparel, accessories, and related custom fitting, mounting, tuning, and repair services in the Rocky Mountain region. Christy Sports was founded in 1958 and is based in Lakewood, Colorado.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-18 Constellation Advisers

New York, New York, United States

Constellation Advisers is a provider of outsourced CFO, accounting, operational, regulatory and compliance support services to a range of alternative and traditional investment management firms and their investors, including private equity funds, hedge funds, credit funds, venture capital funds, family offices, mutual funds, fund of funds, among others. Constellation Advisers was established in 2008 and is based in New York City.

Buy -
SELLER

Alcentra Capital

New York, New York, United States

Investor Investor Investor Investor Investor

Category Mezzanine Finance Firm
Founded 1998
PE ASSETS 540M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Alcentra Capital Corporation is the direct investment arm of asset management firm Alcentra. Alcentra capital looks to provide equity and subordinated debt to middle-market companies throughout North America. The Firm looks to invest $5 to $15 million per transaction in profitable companies with $5 to $15 million of EBITDA. Sectors of interest include healthcare, government services, business services, and defense. Alcentra Capital Corporation was formerly known as BNY Mellon-Alcentra Mezzanine Partners. The Group was originally established in 1998 and is based in New York City.

DEAL STATS #
Overall 36 of 40
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 16 of 19
State: New York M&A 5 of 5
Country: United States M&A 35 of 38
Year: 2020 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-05-31 Advanced Health Media

Bridgewater, New Jersey, United States

Advanced Health Media LLC is a provider of meeting logistics, commercial compliance management solutions, and sales force productivity tools for the pharmaceutical industry. Advanced Health Media was founded in 1999 and is based in Bridgewater, New Jersey.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-06-10 Fat Face

Havant, United Kingdom

Fat Face retails premium men's, women's and children's clothing and accessories, created by its own in-house design team. Fat Face was founded in 1988 and is based in Havant, United Kingdom.

Buy -
Mergr

Solution for

Product

Company

Legal