M&A Deal Summary

Dentsu Aegis Network Acquires Covario

On September 17, 2014, Dentsu Aegis Network acquired software company Covario from FTV Capital and Dubilier

Acquisition Highlights
  • This is Dentsu Aegis Network’s 1st transaction in the Software sector.
  • This is Dentsu Aegis Network’s 8th transaction in the United States.
  • This is Dentsu Aegis Network’s 1st transaction in Wisconsin.

M&A Deal Summary
Date 2014-09-17
Target Covario
Sector Software
Buyer(s) Dentsu Aegis Network
Sellers(s) FTV Capital
Dubilier
Deal Type Add-on Acquisition

Target

Covario

Madison, Wisconsin, United States
Covario, Inc. provides interactive marketing analytics software to global organizations enabling robust interactive and search marketing analytics solutions for display advertising, paid search advertising and organic search engine optimization across the enterprise and throughout the channel. Covario is based in Madison, Wisconsin.

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Buyer(S) 1

Buyer

Dentsu Aegis Network

London, United Kingdom
Category Company
Sector Marketing
Employees38,000
DESCRIPTION

Dentsu Aegis Network Ltd. is a media communication services, marketing, and market research company. Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 38,000 dedicated specialists.

DEAL STATS #
Overall 54 of 130
Sector (Software) 1 of 1
Type (Add-on Acquisition) 48 of 118
State (Wisconsin) 1 of 1
Country (United States) 8 of 27
Year (2014) 10 of 15
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-08-15 Crimson Room Communications Proprietary

Sunninghill, South Africa

Crimson Room Communications Proprietary Ltd. is a provider of experiential marketing services from strategy development and concept ideation, events management, promotions, public relations and brand activation to execution of the brand experience across a multitude of consumer touch points.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-11-06 Fetch Media

London, United Kingdom

Fetch Media Ltd. is a full service mobile media planning and application marketing service agency.

Buy -

Seller(S) 2

SELLER

FTV Capital

San Francisco, California, United States

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 1998
PE ASSETS 6.2B USD
Size Large
Type Sector Agnostic
DESCRIPTION

FTV Capital is a multi-stage private equity firm focused on providing capital to high-growth companies. FTV generally seeks to invest in software, business services, and financial services companies which enable financial institutions to expand and to operate more efficiently. Investment proceeds are typically used to fund rapid organic growth, provide shareholder liquidity, pursue add-on acquisitions, or acquire divestitures. FTV prefers to act as the lead or control investor and targets equity commitments of $10 to $85 million per transaction. FTV Capital was established in 1998 and was formerly known as FTVentures. FTV Capital is based in San Francisco with an additional office in New York City.

DEAL STATS #
Overall 28 of 61
Sector (Software) 8 of 15
Type (Add-on Acquisition) 18 of 39
State (Wisconsin) 1 of 2
Country (United States) 26 of 54
Year (2014) 2 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-07-18 Globant

Luxembourg, Luxembourg

Globant is a provider of software product development and IT outsourcing services from Latin America. Globant was incorporated in 2003 and is headquarters in Luxembourg City, Luxembourg.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-30 MedSynergies

Irving, Texas, United States

MedSynergies is a provider of outsourced billing, claims administration and payment processing services to healthcare providers such as physician groups, hospitals and corporate healthcare providers.

Sell -
SELLER

Dubilier

Stamford, Connecticut, United States
Category Private Equity Firm
Founded 1994
Size Small
Type Sector Agnostic
DESCRIPTION

Dubilier & Co. is a private equity firm that seeks investments in smaller middle-market companies. Transaction situations of interest include shareholder liquidity needs, growth capital financings, non-core divestitures, underperforming enterprises, and strategic/financial partnerships. While Dubilier will consider opportunities in a broad range of sectors, the firm has a special interest in media companies. Dubilier was formed in 1994 by Michael Dubilier, son of Martin Dubilier who co-founded mega private equity firm Clayton, Dubilier & Rice. Dubilier & Co. is based in Stamford, Connecticut.

DEAL STATS #
Overall 6 of 10
Sector (Software) 1 of 2
Type (Add-on Acquisition) 5 of 7
State (Wisconsin) 1 of 1
Country (United States) 6 of 10
Year (2014) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-04-18 Berlin

Carol Stream, Illinois, United States

Berlin's product line includes Zim's Crack Creme, which provides relief to people with painfully dry and cracked skin, and Freeze-it, a topical analgesic. The Zim's brand promotes healing through active ingredients derived from myrcia oil and arnica extract. Made from a flower named 'Arnica montana,' arnica extract is a medicinal compound of European origin that has long been renowned for its topical healing qualities. Freeze-it is also an herbal formula. It includes Ilex, an herbal extract, aloe and Vitamin E. Both products have a strong retail presence, with placement in more than 30,000 stores nationwide, concentrated in drug chains and the mass channel.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-06-01 Cleareon

New York, New York, United States

Cleareon owns and operates a telecom services business focused on the New York metropolitan market. Cleareon provides network connectivity for telecommunication carriers, wireless operators, data centers, service providers and large enterprises. Cleareon was founded in 2014 and is based in New York City.

Buy -
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