M&A Deal Summary

CSC Generation Enterprise Acquires Backcountry

On September 9, 2024, CSC Generation Enterprise acquired e-commerce company Backcountry from TSG Consumer Partners

Acquisition Highlights
  • This is CSC Generation Enterprise’s 1st transaction in the E-Commerce sector.
  • This is CSC Generation Enterprise’s 1st transaction in the United States.
  • This is CSC Generation Enterprise’s 1st transaction in Utah.

M&A Deal Summary

Date 2024-09-09
Target Backcountry
Sector E-Commerce
Buyer(s) CSC Generation Enterprise
Sellers(s) TSG Consumer Partners
Deal Type Add-on Acquisition
Advisor(s) J.P. Morgan Securities (Financial)
Ropes & Gray (Legal)

Target

Backcountry

Park City, Utah, United States
Backcountry is an online specialty retailer of premium outdoor sports gear and apparel. The company is known for its commitment to providing premium products and services tailored to a variety of recreational pursuits—skiing, snowboarding, biking, running, camping, hiking, climbing, paddling, fishing, and beyond. Backcountry was founded in 1996 and is based in Park City, Utah.

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Buyer(S) 1

Buyer

CSC Generation Enterprise

Chicago, Illinois, United States

Category Company
Founded 2016
Sector Business Services
DESCRIPTION

CSC Generation Enterprise is an AI-enabled multi-brand platform that acquires and transforms retailers into profitable, digital-first, consumer-centric businesses. CSC Generation Enterprise was founded in 2016 and is based in Chicago, Illinois.


DEAL STATS #
Overall 1 of 1
Sector: E-Commerce M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Utah M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2024 M&A 1 of 1

Seller(S) 1

SELLER

TSG Consumer Partners

Stamford, Connecticut, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1987
PE ASSETS 14.0B USD
Size Mega
Type Sector Focused
DESCRIPTION

TSG Consumer Partners (formerly known as The Shansby Group) is a specialist private equity firm focused on acquiring and building mid-sized, branded consumer companies. TSG invests in private and publicly traded companies, and will consider both majority and minority equity positions. Specific sectors of interest include apparel, beauty, e-commerce, personal care, retail, food/beverages, restaurants, health/wellness, household products, and pet care. TSG looks for companies with sales between $20 million and $1.5 billion and can invest commit up to $500 million per transaction. TSG Consumer Partners was formed in 1987 and is based in San Francisco, California.


DEAL STATS #
Overall 40 of 40
Sector: E-Commerce M&A 3 of 3
Type: Add-on Acquisition M&A Deals 31 of 31
State: Utah M&A 1 of 1
Country: United States M&A 38 of 38
Year: 2024 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-07-25 Summer Fridays

Los Angeles, California, United States

Summer Fridays is a skincare brand offering exceptional products that combine clean formulations with quality ingredients. Summer Fridays was founded in 2018 and is based in Los Angeles, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-05-12 Eos Fitness

Dallas, Texas, United States

Eos Fitness is a fitness club chain offering a full range of fitness club amenities, including cardio and strength-training equipment, personal training, group exercise, spinning, cardio theaters, women’s-only rooms, locker rooms, saunas, steam rooms, child care, and 24-hour access. Eos Fitness was formed in 1985 and is based in Dallas, Texas.

Buy -