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  6. Creative Outdoor Acquires InSite Street Media

M&A Deal Summary

Creative Outdoor Acquires InSite Street Media

On April 21, 2023, Creative Outdoor acquired marketing company InSite Street Media from MSouth Equity Partners

Acquisition Highlights
  • This is Creative Outdoor’s 1st transaction in the Marketing sector.
  • This is Creative Outdoor’s 1st transaction in the United States.
  • This is Creative Outdoor’s 1st transaction in California.

M&A Deal Summary
Date 2023-04-21
Target InSite Street Media
Sector Marketing
Buyer(s) Creative Outdoor
Sellers(s) MSouth Equity Partners
Deal Type Add-on Acquisition

Target

InSite Street Media

Sherman Oaks, California, United States
InSite Street Media is an out-of-home media company with municipal transit and comprehensive street furniture assets in suburban tier one markets. InSite currently operates transit advertising franchises in New York, Los Angeles, Atlanta, Miami – Ft. Lauderdale, Tampa – St. Petersburg and the suburban Washington D.C. area. InSite’s advertising offerings primarily exist on bus shelters, bus wraps and passenger benches. InSite Street Media was founded in 1998 and is based in Sherman Oaks, California.

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Buyer(S) 1

Buyer

Creative Outdoor

Tampa, Florida, United States
Category Company
Founded 1984
Sector Marketing
DESCRIPTION

Creative Outdoor is a provider of street furniture advertising for local businesses across small and mid-sized municipalities throughout North America. COA currently operates and maintains more than 17,500 advertising faces in over 250 municipalities. Creative Outdoor was founded in 1984 and is based in Tampa, Florida.

DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2023 M&A 1 of 1

Seller(S) 1

SELLER

MSouth Equity Partners

Atlanta, Georgia, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1984
PE ASSETS 2.2B USD
Size Large
Type Sector Agnostic
DESCRIPTION

MSouth Equity Partners is a private equity firm focused on mid-sized company investments and acquisitions valued between $25 and $250 million. The Firm prefers opportunities in Southern US and looks to commit $25 to $100 million per transaction. Sectors of interest include distribution, business services, media, telecom, and specialty manufacturing. MSouth is the successor to private equity firm, Cravey, Green & Wahlen, Inc. which was founded in 1984. MSouth Equity Partners is based in Atlanta, Georgia.

DEAL STATS #
Overall 32 of 36
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 12 of 13
State: California M&A 2 of 2
Country: United States M&A 32 of 36
Year: 2023 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-03-31 Thompson Industrial Services

Sumter, South Carolina, United States

Thompson Industrial Services is a provider of comprehensive industrial cleaning services to a wide array of industrial market segments including pulp and paper, utilities, petrochemical and refining, steel, nuclear, rubber and tire, food processing, chemical, automotive, paint, and resin. Thompson was formed in 1986 and is based in Sumter, South Carolina.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-06-27 Fern Exposition Services

Cincinnati, Ohio, United States

Fern Exposition Services is a tradeshow service provider and general contractor. Fern Exposition Services over 1,400 tradeshows and events annually as an official services provider including multiple top-100 shows. Fern Exposition Services was founded in 1909 and is based in Cincinnati, Ohio.

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