M&A Deal Summary

ConversionPoint Technologies Acquires Inuvo

On November 5, 2018, ConversionPoint Technologies acquired information technology company Inuvo for 76M USD

Acquisition Highlights
  • This is ConversionPoint Technologies’ 1st transaction in the Information Technology sector.
  • This is ConversionPoint Technologies’ largest (disclosed) transaction.
  • This is ConversionPoint Technologies’ 2nd transaction in the United States.
  • This is ConversionPoint Technologies’ 1st transaction in Arizona.

M&A Deal Summary
Date 2018-11-05
Target Inuvo
Sector Information Technology
Buyer(s) ConversionPoint Technologies
Deal Type Add-on Acquisition
Deal Value 76M USD
Advisor(s) Canaccord Genuity Corp. (Financial)
Porter Wright Morris & Arthur (Legal)

Target

Inuvo

Little Rock, Arizona, United States
Inuvo, Inc. is a digital publishing and advertising technology company. Inuvo uses artificial intelligence to align brand strategy with consumer intent. Its patented IntentKey artificial intelligence technology leverages contextually-based machine learning algorithms that mirror the way the human brain instantly associate ideas, emotions, places, people and objects. Inuvo harnesses this power by delivering high performing campaigns reaching audiences that would typically be missed.

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Buyer(S) 1

Buyer

ConversionPoint Technologies

Irvine, California, United States
Category Company
Founded 2016
Sector Information Technology
DESCRIPTION

ConversionPoint Technologies, Inc. is a complementary group of e-Commerce technology providers that are changing how brands, advertisers and agencies connect with, acquire and retain customers. The company offers AI-enabled media optimization, CRM, and robust post-purchase modules that automate product delivery and remarketing. Addressing the three main channels of e-Commerce: direct (.com), online retail and Amazon, the company’s advanced proprietary technologies increases conversions, lifetime customer value, and return on ad spend.

DEAL STATS #
Overall 2 of 2
Sector (Information Technology) 1 of 1
Type (Add-on Acquisition) 2 of 2
State (Arizona) 1 of 1
Country (United States) 2 of 2
Year (2018) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-12-11 Sellpoints

Emeryville, California, United States

Sellpoints, Inc. is an e-Commerce technology provider dedicated to helping brands and retailers sell more online. It achieves this by attracting qualified shoppers to product pages using traditional traffic acquisition channels (SEO, PPC) as well as innovative, predictive advertising solutions. Sellpoints then engages shoppers with the most relevant, targeted rich media content that increases the time spent interacting with the product description. Sellpoints, Inc. was founded in 2000 and is based in Emeryville, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-12 Sellpoints

Emeryville, California, United States

Sellpoints, Inc. is an e-Commerce technology provider dedicated to helping brands and retailers sell more online. It achieves this by attracting qualified shoppers to product pages using traditional traffic acquisition channels (SEO, PPC) as well as innovative, predictive advertising solutions. Sellpoints then engages shoppers with the most relevant, targeted rich media content that increases the time spent interacting with the product description. Sellpoints, Inc. was founded in 2000 and is based in Emeryville, California.

Sell -
Mergr

Product

Company

Legal