M&A Deal Summary

ContentSquare Acquires Heap

On September 28, 2023, ContentSquare acquired software company Heap from DTCP

Acquisition Highlights
  • This is ContentSquare’s 1st transaction in the Software sector.
  • This is ContentSquare’s 1st transaction in the United States.
  • This is ContentSquare’s 1st transaction in California.

M&A Deal Summary

Date 2023-09-28
Target Heap
Sector Software
Buyer(s) ContentSquare
Sellers(s) DTCP
Deal Type Add-on Acquisition

Target

Heap

San Francisco, California, United States
Heap provides low-code, easy-to-use digital analytics software that illuminates key digital behaviors and pinpoints valuable quantitative and qualitative insights so teams can quickly act with confidence and create the best possible digital experiences. Heap was founded in 2013 and is based in San Francisco, California.

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Buyer(S) 1

Buyer

ContentSquare

Paris, France

Category Company
Founded 2012
Sector Internet Software and Services
DESCRIPTION

ContentSquare is a customer experience analytics software to optimize a user's online journey. ContentSquare empowers brands to measure content performance, understand visitor intentions and explain consumer decisions when they do or do not purchase. Using artificial intelligence to provide automatic recommendations, ContentSquare’s ease-of-use and unique performance indicators ensure all teams in an organization can easily make data-driven decisions. ContentSquare was founded in 2012 and is based in Paris, France.


DEAL STATS #
Overall 6 of 6
Sector (Software) 1 of 1
Type (Add-on Acquisition) 6 of 6
State (California) 1 of 1
Country (United States) 1 of 1
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-01 Hotjar

St Julian's, Malta

Hotjar is a product experience insights platform in the SMB market that enables product teams to have empathy with their end-users and deliver value by making the right product improvements, fast. Its Product Experience Insights software is used by more than 33,000 customers worldwide and its unique mix of quantitative and qualitative data is driving product decisions in over 180 countries. Today Hotjar has over 190 team members across 33 countries within Europe, the Americas and Africa. Hotjar was formed in 2014 and is based in St Julian's, Malta.

Buy -

Seller(S) 1

SELLER

DTCP

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2015
PE ASSETS 2.5B USD
Size Large
Type Sector Focused
DESCRIPTION

DTCP is a European investment management firm focused on a variety of global investment opportunities. The Firm has two investment platforms, one focused on growth equity investments in technology, and the other targeting digital infrastructure. DTCP was founded in 2015 and is headquartered in Hamburg, Germany.


DEAL STATS #
Overall 4 of 4
Sector (Software) 2 of 2
Type (Add-on Acquisition) 4 of 4
State (California) 1 of 1
Country (United States) 2 of 2
Year (2023) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-07 LeanIX

Bonn, Germany

LeanIX is a platform that enables Corporate IT and Product IT teams to plan and manage their Continuous Transformation journeys. From SaaS management and enterprise architecture management to the organization of multi-cloud environments and the cataloging of microservices for DevOps teams: LeanIX follows a collaborative and data-driven approach, focusing on speed and control in cloud environments and enabling companies to make sound and fast decisions based on comprehensive data. LeanIX was founded in 2012 and is based in Bonn, Germany.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-10-03 Atlantic Hub

Londonderry, United Kingdom

Atlantic Hub is a campus data center developer with campuses across Ireland. The Company with its Derry campus, representing infrastructure developments in the region, and Northern Ireland's large-scale data center campus. It develops state-of-the-art facilities, that will provide up to 170MW of data center capacity to meet growing demand for high-performance cloud computing and AI for hyperscalers. Atlantic Hub was formed in 2018 and is based in Londonderry, Northern Ireland.

Buy -