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  5. Connexity Acquires Skimlinks

M&A Deal Summary

Connexity Acquires Skimlinks

On May 28, 2020, Connexity acquired internet software and services company Skimlinks

Acquisition Highlights
  • This is Connexity’s 4th transaction in the Internet Software and Services sector.
  • This is Connexity’s 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2020-05-28
Target Skimlinks
Sector Internet Software and Services
Buyer(s) Connexity
Deal Type Add-on Acquisition
Advisor(s) Stifel (Financial)

Target

Skimlinks

London, United Kingdom
Skimlinks Ltd. is a developer of commerce content monetization platform. Skimlinks technology automatically earns publishers a share of sales they drive through product links in commerce-related content created by editors. Skimlinks is based in London, United Kingdom.

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Buyer(S) 1

Buyer

Connexity

Santa Monica, California, United States
Category Company
Founded 1996
Sector Marketing
DESCRIPTION

Connexity offers a range of marketing solutions including search marketing, syndicated product listings, targeted display advertising, and the Bizrate Insights customer feedback program. Connexity was founded in 1996 and is based in Santa Monica, California.

DEAL STATS #
Overall 5 of 5
Sector: Internet Software and Services M&A 4 of 4
Type: Add-on Acquisition M&A Deals 5 of 5
Country: United Kingdom M&A 1 of 1
Year: 2020 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-09-06 Bizrate Insights

Los Angeles, California, United States

Bizrate Insights is a provider of omni-device buyer and abandonment surveys are deployed across more than 2,500 retail websites in North America and Europe to develop voice of the consumer insights. Bizrate Insights enables retailers of all sizes to collect consumer ratings and reviews for free, and it offers paid subscriptions for customized surveys and advanced reporting.

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Mergr

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