M&A Deal Summary

Connexity Acquires Hitwise Pty.

On December 14, 2015, Connexity acquired internet software and services company Hitwise Pty. from Experian

Acquisition Highlights
  • This is Connexity’s 3rd transaction in the Internet Software and Services sector.
  • This is Connexity’s 1st transaction in Australia.

M&A Deal Summary

Date 2015-12-14
Target Hitwise Pty.
Sector Internet Software and Services
Buyer(s) Connexity
Sellers(s) Experian
Deal Type Add-on Acquisition

Target

Hitwise Pty.

Melbourne, Australia
Hitwise Pty. Ltd. is an online Internet marketing intelligence company, which helps clients monitor the performance of their websites and target their online advertising spend more effectively.

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Buyer(S) 1

Buyer

Connexity

Santa Monica, California, United States

Category Company
Founded 1996
Sector Marketing
DESCRIPTION

Connexity offers a range of marketing solutions including search marketing, syndicated product listings, targeted display advertising, and the Bizrate Insights customer feedback program. Connexity was founded in 1996 and is based in Santa Monica, California.


DEAL STATS #
Overall 4 of 5
Sector: Internet Software and Services M&A 3 of 4
Type: Add-on Acquisition M&A Deals 4 of 5
Country: Australia M&A 1 of 1
Year: 2015 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-06-16 PriceGrabber.com

Los Angeles, California, United States

PriceGrabber.com is a provider of online comparison shopping services in the US. It is based in California, employs 140 people and has been privately held. Its website enables consumers instantly to obtain free and unbiased information before making a purchase decision. Its database contains millions of products in over 20 categories such as consumer electronics, photography, computers, home and garden and apparel. Consumers can then find the retailer or seller which provides the most attractive offer. PriceGrabber.com connects its online shoppers to over 9,000 merchants of all sizes, from large traditional retailers to smaller local sellers. These merchants pay PriceGrabber.com for each lead (or each consumer directed) to the retailer's own website. PriceGrabber.com also powers comparison shopping on over 300 websites, including About.com, Ask Jeeves, Bell South, Comcast and MSN.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-09-06 Bizrate Insights

Los Angeles, California, United States

Bizrate Insights is a provider of omni-device buyer and abandonment surveys are deployed across more than 2,500 retail websites in North America and Europe to develop voice of the consumer insights. Bizrate Insights enables retailers of all sizes to collect consumer ratings and reviews for free, and it offers paid subscriptions for customized surveys and advanced reporting.

Sell -

Seller(S) 1

SELLER

Experian

Dublin, Ireland

Category Company
Founded 1826
Sector Information Services
Employees23,300
Revenue 7.5B GBP (2025)
DESCRIPTION

Experian is a global information services group with operations in 40 countries. Experian was founded in 1826 and is based in Dublin, Ireland.


DEAL STATS #
Overall 7 of 10
Sector: Internet Software and Services M&A 2 of 5
Type: Add-on Acquisition M&A Deals 2 of 2
Country: Australia M&A 1 of 1
Year: 2015 M&A 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-12-14 Simmons Research

New York, New York, United States

Simmons Research is a provider of consumer measurement and analytical services to marketers, media brands and advertising agencies.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-04-19 CSIdentity

Austin, Texas, United States

CSIdentity Corp. is a technology provider to identity theft and fraud protection services to businesses and consumers.

Buy $360M