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  6. Claritas Acquires AcquireWeb

M&A Deal Summary

Claritas Acquires AcquireWeb

On January 22, 2019, Claritas acquired information technology company AcquireWeb

Acquisition Highlights
  • This is Claritas’ 2nd transaction in the Information Technology sector.
  • This is Claritas’ 3rd transaction in the United States.
  • This is Claritas’ 2nd transaction in California.

M&A Deal Summary
Date 2019-01-22
Target AcquireWeb
Sector Information Technology
Buyer(s) Claritas
Deal Type Add-on Acquisition

Target

AcquireWeb

Foster City, California, United States
AcquireWeb, Inc. specializes in identifying Anonymous CRM customers, enabling marketers to activate messaging to this audience across email, social and display. AcquireWeb database intelligence and management services have successfully helped companies leverage existing customer relationships, lower online acquisition costs, create new cross-sell opportunities and improve their return on marketing investments. Headquartered in Foster City, California, AcquireWeb also has operating offices in New York, Omaha, Nebraska, Mason, Michigan, and Newtown, Connecticut.

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Buyer(S) 1

Buyer

Claritas

Ithaca, New York, United States
Category Company
Founded 1971
Sector Information Services
DESCRIPTION

Claritas is a provider of consumer segmentation analysis for marketers. Claritas’ proprietary segmentation algorithm and differentiated access to data sources provide unique insights to businesses regarding their marketplace and consumers. Through Claritas’ core product, PRIZM® Premier Segmentation, clients are able to better understand where their consumers live, work, play, and shop for more effective and efficient marketing. Claritas was formed in 1971 and is based in Ithaca, New York.

DEAL STATS #
Overall 3 of 3
Sector: Information Technology M&A 2 of 2
Type: Add-on Acquisition M&A Deals 3 of 3
State: California M&A 2 of 2
Country: United States M&A 3 of 3
Year: 2019 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-01-10 Geoscape International

Miami, Florida, United States

Geoscape International, Inc. is a provider of segmentation analysis for improved marketing efficiencies. Claritas’ proprietary segmentation algorithm and differentiated data sources provide unique insights to businesses regarding their marketplace and customers. Geoscape International was founded in 1995 and is based in Miami, Florida.

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