Growth Capital • Marketing

CIVC Partners and Stellus Capital Management Invest In Strategus

On March 18, 2025, private equity firms CIVC Partners and Stellus Capital Management invested in marketing company Strategus

Investment Context
  • This is CIVC Partners’ 3rd and Stellus Capital Management’s 10th transaction in the Marketing sector.
  • This is CIVC Partners’ 74th and Stellus Capital Management’s 77th transaction in the United States.
  • This is CIVC Partners’ 6th and Stellus Capital Management’s 3rd transaction in Colorado.

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Investment Summary

Date March 18, 2025
Target Strategus
Sector Marketing
Investor(s) CIVC Partners
Stellus Capital Management
Deal Type Growth Capital

Target Company

Strategus

Centennial, Colorado, United States
Strategus is a provider of programmatic connected TV (CTV) and omnichannel advertising solutions for digital agencies and direct brand clients. The company runs campaigns across streaming, mobile, and desktop platforms, using data-driven targeting and analytics to optimize audience engagement and campaign ROI. Strategus was founded in 2013 and is based in Centennial, Colorado.
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Investors Overview 2

Investor

CIVC Partners

Chicago, Illinois, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1970
PE ASSETS 2.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

CIVC Partners is a private equity firm that provides buyout and growth capital to middle-market businesses located in the US and Canada. CIVC invests in companies generating sales of $40 - $300 million with an EBITDA of $5 to $30 million. Sectors of interest include Business Services, Information Services, Facility Services, Insurance Services, Transportation & Logistics, Tech-enabled Services, BPO, SaaS, Compliance Services, Corporate Training, IT Services, and Utility Services. The firm invests in the range of $20 - $100 million per transaction. CIVC prefers to be the lead equity sponsor and will consider both majority and minority investment situations. CIVC Partners was formed in 1970 and is based in Chicago, Illinois.


Deal Context for Investor #
Overall 78 of 80
Sector: Marketing 3 of 3
Type: Growth Capital 15 of 16
State: Colorado 6 of 6
Country: United States 74 of 76
Year: 2025 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-01-13 GPRS

Maumee, Ohio, United States

GPRS is a provider of private utility locating and concrete scanning services to utilities, contractors, engineering firms, and environmental consultants in every major market in the United States. GPRS was founded in 2001 and is based in Maumee, Ohio.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-04-14 Cary Street Partners

Richmond, Virginia, United States

Cary Street Partners is an independent financial services firm that provides comprehensive wealth management services including investment management, planning and financial advice in a culture dedicated to independence and objective thinking. Cary Street Partners was founded in 2002 and is based in Richmond, Virginia.

Buy -
Investor

Stellus Capital Management

Houston, Texas, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2004
PE ASSETS 3.4B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Stellus Capital Management is a provider of debt and equity capital to middle-market companies headquartered throughout the US and Canada. For credit commitments, Stellus looks to provide $10 to $50 million of capital to help support buyouts, acquisitions, recapitalization, growth opportunities, rescue financing, distressed situations, as well as bridge loans. Sectors' of interest for Stellus' credit practice includes business services, energy, general industrial, government, healthcare, software and specialty finance. Stellus' equity practice seeks to provide $20 to $100 million to small and mid-sized energy (upstream, oilfield services, midstream) companies. Stellus Capital was originally formed in 2004 as Laminar Direct Capital and operated as the direct investing unit of D.E. Shaw. The Group became independent in 2012. Stellus has offices in Houston, New York City, and Washington DC.


Deal Context for Investor #
Overall 80 of 87
Sector: Marketing 10 of 10
Type: Growth Capital 21 of 24
State: Colorado 3 of 3
Country: United States 77 of 84
Year: 2025 5 of 12
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-01-27 Environmental Remedies

Hayward, California, United States

Environmental Remedies specializes in providing asbestos abatement services for remediation companies, insurance companies, and homeowners across the State of California. It focuses on the non-discretionary demand drivers of fire and water damage and is the go-to abatement partner in the industry. Environmental Remedies was formed in 2004 and is based in Hayward, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-05-12 Eos Fitness

Dallas, Texas, United States

Eos Fitness is a fitness club chain offering a full range of fitness club amenities, including cardio and strength-training equipment, personal training, group exercise, spinning, cardio theaters, women’s-only rooms, locker rooms, saunas, steam rooms, child care, and 24-hour access. Eos Fitness was formed in 1985 and is based in Dallas, Texas.

Sell -