M&A Deal Summary

Cision Acquires Trendkite

On January 23, 2019, Cision acquired internet software and services company Trendkite from Noro-Moseley Partners for 225M USD

Acquisition Highlights
  • This is Cision’s 4th transaction in the Internet Software and Services sector.
  • This is Cision’s 5th largest (disclosed) transaction.
  • This is Cision’s 6th transaction in the United States.
  • This is Cision’s 1st transaction in Texas.

M&A Deal Summary
Date 2019-01-23
Target Trendkite
Sector Internet Software and Services
Buyer(s) Cision
Sellers(s) Noro-Moseley Partners
Deal Type Add-on Acquisition
Deal Value 225M USD

Target

Trendkite

Austin, Texas, United States
Trendkite, Inc. is a public relations analytics company for agencies and corporate brands. By harnessing artificial intelligence and big data analytics to optimize the impact public relations has on a brand's reputation, website traffic, and business goals. Trendkite, Inc. was founded in 2012 and is based in Austin, Texas.

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Buyer(S) 1

Buyer

Cision

Chicago, Illinois, United States
Category Company
Sector Software
Employees4,800
Revenue 730M USD (2018)
DESCRIPTION

Cision is a provider of PR software and services including content marketing, media monitoring, media list building, distribution and analysis. Cision's software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision is based in Chicago, Illinois.

DEAL STATS #
Overall 9 of 11
Sector (Internet Software and Services) 4 of 5
Type (Add-on Acquisition) 8 of 10
State (Texas) 1 of 1
Country (United States) 6 of 7
Year (2019) 2 of 2
Size (of disclosed) 5 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-01-03 Falcon.io ApS

København V, Denmark

Falcon.io ApS offers an integrated SaaS platform for social media listening, engaging, publishing, measuring and managing customer data. The company enables its clients to explore the full potential of digital marketing by managing multiple customer touchpoints from one platform. Falcon.io’s diverse and global client portfolio includes Carlsberg, Toyota, William Grant & Sons, Momondo, Panasonic, Coca-Cola, and many more.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-26 BrandWatch

Portland, Oregon, United States

Brandwatch is a social intelligence company. Its social media listening and analytics technology platforms gather millions of online conversations every day and provides users with the tools to analyze them, empowering brands and agencies to make smarter, data-driven business decisions.

Buy $450M

Seller(S) 1

SELLER

Noro-Moseley Partners

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 1983
Size Small
Type Sector Focused
DESCRIPTION

Noro-Moseley Partners is a private investment group focused on growth stage investments in healthcare services and healthcare IT companies. The Firm typically invests in the first institutional round, in emerging IT and healthcare innovation hubs across the US. Noro-Moselely seeks companies with strong management, meaningful customer validation, and capital efficient business models with large addressable markets. Noro-Moseley Partners was established in 1983 and is headquartered in Atlanta, Georgia.

DEAL STATS #
Overall 1 of 3
Sector (Internet Software and Services) 1 of 1
Type (Add-on Acquisition) 1 of 2
State (Texas) 1 of 1
Country (United States) 1 of 3
Year (2019) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-08-07 Trilliant Health

Brentwood, Tennessee, United States

Trilliant Health is an operator of an analytics company that empowers healthcare providers to create and execute data-driven strategies to maximize revenue and market share growth. Trilliant Health was founded in 2017 and is based in Brentwood, Tennessee.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-06-18 Findhelp

Austin, Texas, United States

Findhelp is a designer and developer of the search and referral stage intended to make human assistance program data progressively. Findhelp delivers enterprise solutions for identifying social needs, targeting interventions, closing the loop on social care referrals, and delivering rich reporting. Findhelp was founded in 2010 and is based in Austin, Texas.

Buy -
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