M&A Deal Summary

Cision Acquires PR Newswire Association

On December 15, 2015, Cision acquired digital media company PR Newswire Association from UBM for 841M USD

Acquisition Highlights
  • This is Cision’s 1st transaction in the Digital Media sector.
  • This is Cision’s largest (disclosed) transaction.
  • This is Cision’s 3rd transaction in the United States.
  • This is Cision’s 1st transaction in New York.

M&A Deal Summary
Date 2015-12-15
Target PR Newswire Association
Sector Digital Media
Buyer(s) Cision
Sellers(s) UBM
Deal Type Divestiture
Deal Value 841M USD

Target

PR Newswire Association

New York, New York, United States
PR Newswire provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire serves over 30,000 clients from offices around the world.

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Buyer(S) 1

Buyer

Cision

Chicago, Illinois, United States
Category Company
Sector Software
Employees4,800
Revenue 730M USD (2018)
DESCRIPTION

Cision is a provider of PR software and services including content marketing, media monitoring, media list building, distribution and analysis. Cision's software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision is based in Chicago, Illinois.

DEAL STATS #
Overall 4 of 11
Sector (Digital Media) 1 of 2
Type (Divestiture) 1 of 1
State (New York) 1 of 1
Country (United States) 3 of 7
Year (2015) 2 of 2
Size (of disclosed) 1 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-03-23 Viralheat

San Mateo, California, United States

Viralheat is the enterprise content marketing and social media management platform that provides digital marketers with social media monitoring, publishing, analytics, content intelligence, and reporting in a single, intuitive interface.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-03-28 Bulletin Intelligence

Reston, Virginia, United States

Bulletin Intelligence LLC is a provider of fully-customized (bespoke) intelligence briefings to the businesses, government entities, and associations, reaching a combined daily audience of over 1.5 million professionals. Briefings analyze and synthesize the most comprehensive and relevant set of news, social media, and other sources of competitive intelligence, all based on the client's corporate, brand, competitive, industry, policy, legal, and financial priorities.

Buy -

Seller(S) 1

SELLER

UBM

London, United Kingdom
Category Company
Founded 1918
Sector Business Services
Employees5,000
Revenue 770M GBP (2015)
DESCRIPTION

UBM is a global events-led marketing service and communications company helping businesses do business by bringing the world’s buyers and sellers together at events, online and in print. UBM was formed in 1918 and is based in London.

DEAL STATS #
Overall 5 of 7
Sector (Digital Media) 1 of 1
Type (Divestiture) 4 of 6
State (New York) 1 of 1
Country (United States) 3 of 3
Year (2015) 1 of 1
Size (of disclosed) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-01 eMedia Asia

Bridgetown, Barbados

eMedia Asia Ltd. is a provider of multichannel media network services.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-04-22 Business Journals

Norwalk, Connecticut, United States

Business Journals, Inc. is a business media company that produces business-to-business magazines, trade shows, seminars and web sites.

Buy $69M
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