M&A Deal Summary

Cision Acquires Falcon.io ApS

On January 3, 2019, Cision acquired digital media company Falcon.io ApS

Acquisition Highlights
  • This is Cision’s 2nd transaction in the Digital Media sector.
  • This is Cision’s 1st transaction in Denmark.

M&A Deal Summary
Date 2019-01-03
Target Falcon.io ApS
Sector Digital Media
Buyer(s) Cision
Deal Type Add-on Acquisition

Target

Falcon.io ApS

København V, Denmark
Falcon.io ApS offers an integrated SaaS platform for social media listening, engaging, publishing, measuring and managing customer data. The company enables its clients to explore the full potential of digital marketing by managing multiple customer touchpoints from one platform. Falcon.io’s diverse and global client portfolio includes Carlsberg, Toyota, William Grant & Sons, Momondo, Panasonic, Coca-Cola, and many more.

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Buyer(S) 1

Buyer

Cision

Chicago, Illinois, United States
Category Company
Sector Software
Employees4,800
Revenue 730M USD (2018)
DESCRIPTION

Cision is a provider of PR software and services including content marketing, media monitoring, media list building, distribution and analysis. Cision's software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision is based in Chicago, Illinois.

DEAL STATS #
Overall 8 of 11
Sector (Digital Media) 2 of 2
Type (Add-on Acquisition) 7 of 10
Country (Denmark) 1 of 1
Year (2019) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-12-26 PRIME Research

Ann Arbor, Michigan, United States

PRIME Research is a provider of media measurement and analysis services. The firm integrates, analyzes and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-01-23 Trendkite

Austin, Texas, United States

Trendkite, Inc. is a public relations analytics company for agencies and corporate brands. By harnessing artificial intelligence and big data analytics to optimize the impact public relations has on a brand's reputation, website traffic, and business goals. Trendkite, Inc. was founded in 2012 and is based in Austin, Texas.

Buy $225M
Mergr

Product

Company

Legal