M&A Deal Summary

Champlain Capital and Brookside Capital Partners Acquire iPROMOTEu

On January 13, 2023, private equity firm Champlain Capital and mezzanine finance firm Brookside Capital Partners acquired marketing company iPROMOTEu from Align Capital Partners

Acquisition Highlights
  • This is Champlain Capital’s 1st and Brookside Capital Partners’ 6th transaction in the Marketing sector.
  • This is Champlain Capital’s 23rd and Brookside Capital Partners’ 58th transaction in the United States.
  • This is Champlain Capital’s 1st and Brookside Capital Partners’ 2nd transaction in Massachusetts.

M&A Deal Summary

Date 2023-01-13
Target iPROMOTEu
Sector Marketing
Buyer(s) Champlain Capital
Brookside Capital Partners
Sellers(s) Align Capital Partners
Deal Type Secondary Buyout
Advisor(s) BlackArch (Financial)

Target

iPROMOTEu

Wayland, Massachusetts, United States
iPROMOTEu is a service provider to distributor organizations in the promotional products industry. iPROMOTEu was founded in 1999 and is based in Wayland, Massachusetts.

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Buyer(S) 2

Buyer

Champlain Capital

San Francisco, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2000
PE ASSETS 140M USD
Size Small
Type Sector Agnostic
DESCRIPTION

Champlain Capital Partners is a private equity firm focused on growth capital financings and investments in businesses facing succession issues. The Firm is a generalist investor investor and will consider opportunities in a broad range of manufacturing, service and distribution industries. Target businesses typically have revenues of $10 to $100 million and EBITDA of $3 to $15 million. Champlain prefers companies located in the US. Champlain will not invest in turnaround situations. Champlain Capital Partners was formed in 2000 and is based in San Francisco, California with an additional office in Boston, Massachusetts.


DEAL STATS #
Overall 23 of 24
Sector: Marketing M&A 1 of 1
Type: Secondary Buyout M&A Deals 6 of 6
State: Massachusetts M&A 1 of 1
Country: United States M&A 23 of 24
Year: 2023 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-01 FireKing

New Albany, Indiana, United States

FireKing is a manufacturer of fireproof, impact-resistant, document retention and data storage systems. FireKing was founded in 1951 and is based in New Albany, Indiana.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-12-11 SES

United States

SES is a zero waste to landfill material processing and management company that works directly with its national customers to design, implement, and maintain processes to meet and exceed sustainability goals. SES was founded in 2017 and is based in United States.

Buy -
Buyer
DESCRIPTION

Brookside Capital Partners is an investment management firm focused on stable lower-middle market companies in the US. The Firm typically commits $5 to $30 million per transaction to support buyouts, leveraged recapitalizations, strategic acquisitions and growth. Potential businesses generally have revenue greater than $15 million, and EBITDA of at least $4 million. Industries of interest include business services, consumer, distribution, healthcare, manufacturing, and transportation and logistics. Brookside Capital Partners was established in 2001 and is based in Stamford, Connecticut.


DEAL STATS #
Overall 58 of 68
Sector: Marketing M&A 6 of 7
Type: Secondary Buyout M&A Deals 15 of 16
State: Massachusetts M&A 2 of 2
Country: United States M&A 58 of 68
Year: 2023 M&A 2 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-01-06 ToxStrategies

Asheville, North Carolina, United States

ToxStrategies is a multidisciplinary scientific consulting firm specializing in toxicology, epidemiology, exposure sciences, industrial hygiene and safety, and regulatory compliance. ToxStrategies is based in Asheville, North Carolina.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-04-11 Circa

Milwaukee, Wisconsin, United States

Circa is a provider of regulatory compliance and recruitment solutions. The company provides federal contractors with a fully outsourced solution to comply with several regulations of the Office of Federal Contract Compliance Programs (OFCCP) and also maintains a network of over 600 locally-focused online employment websites. Circa was formed in 1994 and is headquartered in Milwaukee and has additional offices in Minneapolis and Washington, D.C.

Sell -

Seller(S) 1

SELLER

Align Capital Partners

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2016
PE ASSETS 1.5B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Align Capital Partners is a private equity firm focused on growth-oriented companies with recurring products and services. Align will consider companies with $3 to $15 million of EBITDA headquartered in the US or Canada. Sectors of interest include aerospace, defense, medical products, energy services, business services, chemicals, packaging, building materials, transportation, utility products/services, niche manufacturing, and value-added distributors. Align Capital Partners is based in Dallas, Texas.


DEAL STATS #
Overall 7 of 9
Sector: Marketing M&A 1 of 1
Type: Secondary Buyout M&A Deals 2 of 3
State: Massachusetts M&A 1 of 1
Country: United States M&A 7 of 9
Year: 2023 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-01-12 Cleartelligence

Newton, Massachusetts, United States

Cleartelligence is a data and analytics services company that helps enterprises design, implement, and manage modern data infrastructures. Its offerings include cloud architecture, data management, visualization, and advanced analytics with AI/ML, enabling clients to turn data into actionable insights and measurable business value. Cleartelligence was founded in 2011 and is based in Newton, Massachusetts.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-08-01 Cost Segregation Services

Baton Rouge, Louisiana, United States

Cost Segregation Services is a tech-enabled provider of cost segregation studies and other specialty tax services for commercial and residential properties. Cost segregation is the method of re-classifying components and improvements of buildings from real property to personal property. This process allows the assets to be depreciated on a shorter schedule. Cost Segregation Services is based in Baton Rouge, Louisiana.

Buy -