M&A Deal Summary

Cetera Acquires Pillar Financial Group

On October 13, 2025, Cetera acquired financial services company Pillar Financial Group

Acquisition Highlights
  • This is Cetera’s 8th transaction in the Financial Services sector.
  • This is Cetera’s 7th transaction in the United States.
  • This is Cetera’s 1st transaction in Washington.

M&A Deal Summary

Date 2025-10-13
Target Pillar Financial Group
Sector Financial Services
Buyer(s) Cetera
Deal Type Add-on Acquisition

Target

Pillar Financial Group

Seattle, Washington, United States
Pillar Financial Group is a multigenerational, planning-centric, fiduciary firm that creates customized financial plans. Pillar Financial Group is based in Seattle, Washington.

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Buyer(S) 1

Buyer

Cetera

San Diego, California, United States

Category Company
Founded 2010
Sector Financial Services
DESCRIPTION

Cetera is a network of independent firms empowering the delivery of professional financial advice to individuals, families and company retirement plans across the country through trusted financial advisors and financial institutions. Cetera was founded in 2010 and is based in San Diego, California.


DEAL STATS #
Overall 8 of 8
Sector: Financial Services M&A 8 of 8
Type: Add-on Acquisition M&A Deals 6 of 6
State: Washington M&A 1 of 1
Country: United States M&A 7 of 7
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-11 Avantax

Coppell, Texas, United States

Avantax delivers tax-focused financial planning and wealth management solutions for financial professionals, tax professionals and CPA firms, supporting its goal of minimizing clients’ tax burdens through comprehensive tax-focused financial planning. Avantax has two distinct, but related, models within its business: the independent Financial Professional model and the employee-based model. Avantax was incorporated in 1983 and is based in Coppell, Texas.

Buy $1.2B