Cetera - M&A Summary, Ownership, and Business Overview

Financial ServicesCompany

Cetera M&A Summary

Cetera has acquired 7 companies of its own, including 6 in the last 5 years.

Cetera’s largest acquisition to date was in 2023, when it acquired Avantax for $1.2B. Cetera has acquired in 5 different US states, and 2 countries. The Company’s most targeted sectors include financial services (100%).

Cetera Ownership

Who owns Cetera?

Cetera is owned by Genstar Capital. It was acquired on July 17, 2018.

Is Cetera PE-backed?

Yes. Cetera is owned by private equity investor Genstar Capital.

Was Cetera formerly PE-backed?

Yes. Cetera was formerly owned by 1 private investor.

Cetera Business Overview

Where is Cetera headquartered?

Cetera is headquartered in El Segundo, California.

What sector is Cetera in?

Cetera is a financial services company.

When was Cetera founded?

Cetera was founded in 2010.

M&A Summary

  • M&A Total Activity7
    • M&A Buy Activity7
  • Total Sectors Invested 1
  • Total Countries Invested 2
  • M&A Buy/Sell Connections 3
  • M&A Advisors 5

Cetera

Cetera Financial Group, Inc.

200 North Sepulveda Boulevard, Suite 1300,
El Segundo, California 90245
United States,
(800) 879-8100
www.cetera.com

Cetera is a network of independent firms empowering the delivery of professional financial advice to individuals, families and company retirement plans across the country through trusted financial advisors and financial institutions. Cetera was founded in 2010 and is based in El Segundo, California.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (1.0/yr) # 2 - 1 - 4 - 7
vol $79M $1.2B $1.3B
Sell (0.0/yr) # - - - - - - 0
  7

Most Recent M&A

Company Date Value Type
Avantax, Inc. 2023-09-11 1.2B USD Add-on Acquisition
Coppell, Texas · www.avantax.com
Powell Financial Partners 2023-08-03 - Add-on Acquisition
Georgetown, Texas · www.powellfinancialpartners.com
The Retirement Planning Group, Inc. 2023-06-06 - Add-on Acquisition
Leawood, Kansas · www.planningretirements.com
Securian Financial Group, Inc. - Retail Wealth Business 2023-01-25 - Divestiture
St. Paul, Minnesota
BAR Financial LLC 2021-01-13 - Add-on Acquisition
Concord, California · www.barfinancial.net
Foresters Financial - U.S. Brokerage & Investment Advisory Business 2019-04-09 - Divestiture
Toronto, Ontario
Genworth Financial Investment Services Inc. 2012-01-12 79M USD Add-on Acquisition
, United States
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Financial Services 7 (100%) 1.3B (100%) - -
Total 7 $1.3B - -

By Geo

State/Country Buy Value Sell Value
United States 6 1.3B - -
  Texas 2 1.2B - -
  Minnesota 1 - - -
  Kansas 1 - - -
  California 1 - - -
Canada 1 - - -
  Ontario 1 - - -
Domestic 6 (86%) 1.3B (100%) - -
Cross-border 1 (14%) - - -
Total 7 $1.3B - -

Top M&A Advisors

Financial Deals
Morgan Stanley
2
UBS Investment Bank
2
BMO Capital Markets
1
Legal Deals
Willkie Farr & Gallagher
2

Deal Values

buy # Total
> $1B 1 $1.2B
< $100M 1 $79M
TOTAL $1.3B
Largest Avantax, Inc.
$1.2B (2023-09-11)

M&A Connections

Deals
Acquired from
Strategic(s)
43%
3 (43%)

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