M&A Deal Summary

Catalyst Investors, Goldman Sachs Merchant Banking and Searchlight Capital Partners Acquire MediaMath

On July 22, 2011, venture capital firm Catalyst Investors, private equity firm Goldman Sachs Merchant Banking and private equity firm Searchlight Capital Partners acquired digital media company MediaMath

Acquisition Highlights
  • This is Catalyst Investors’ 2nd, Goldman Sachs Merchant Banking’s 1st and Searchlight Capital Partners’ 1st transaction in the Digital Media sector.
  • This is Catalyst Investors’ 37th, Goldman Sachs Merchant Banking’s 58th and Searchlight Capital Partners’ 2nd transaction in the United States.
  • This is Catalyst Investors’ 2nd, Goldman Sachs Merchant Banking’s 6th and Searchlight Capital Partners’ 1st transaction in New York.

M&A Deal Summary

Date 2011-07-22
Target MediaMath
Sector Digital Media
Buyer(s) Catalyst Investors
Goldman Sachs Merchant Banking
Searchlight Capital Partners
Deal Type Buyout (LBO, MBO, MBI)
Advisor(s) RBC Capital Markets (Financial)

Target

MediaMath

New York, New York, United States
MediaMath helps global marketers deliver personalized digital advertising across all connected touchpoints. Over 9,500 marketers in 42 countries use our enterprise software every day to launch, analyze and optimize their digital advertising campaigns across mobile, video, audio, social, native, digital out of home and Advanced TV formats. Founded in 2007 as a pioneer in “programmatic” advertising, MediaMath was recognized by Forrester in 2017 as the Leader in the Demand Side Platform category and as a Leader in the Data Management Platform category. MediaMath has offices in 17 cities worldwide and is headquartered in New York City.

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Buyer(S) 3

Buyer

Catalyst Investors

New York, New York, United States

Investor Investor Investor Investor Investor


Category Venture Capital Firm
Founded 1999
PE ASSETS 377M USD
Size Middle-Market
Type Sector Focused
DESCRIPTION

Catalyst Investors is a specialist private equity firm that targets investments in the media, communications and internet services industries. Specific areas of interest include, video and audio content and distribution, print and online publishing, out-of-home advertising, music publishing, wireless voice and data, wireless spectrum and other infrastructure, outsourced applications providers / software as a service (SAAS), subscription based services, and online advertising. Catalyst looks for the growth companies located in the US and Canada requiring $10 to $60 million in capital. Catalyst prefers businesses with 'high-margin economics', 'defensible market positions', and 'recurring revenues'. Catalyst was formed in 1999 and is based in New York.


DEAL STATS #
Overall 39 of 53
Sector (Digital Media) 2 of 2
Type (Buyout (LBO, MBO, MBI)) 23 of 23
State (New York) 2 of 5
Country (United States) 37 of 51
Year (2011) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-05-17 Jobvite

Indianapolis, Indiana, United States

Jobvite is a provider of platform that infuses automation and intelligence into today’s expanded recruiting cycle to increase the speed, quality, and cost-effectiveness of talent acquisition. Jobvite is leading the next wave of recruitment innovation with Continuous Candidate Engagement (CCE), a candidate-centric recruiting model that helps companies engage candidates with meaningful experiences at the right time, in the right way, from first look to first day. Jobvite was founded in 2006 and is based in Indianapolis, Indiana.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-02-12 Conductor

New York, New York, United States

Conductor is a provider of best possible web presence solutions, technology, and support. Conductor was founded in 2004 and is based in New York City.

Buy -
Buyer

Goldman Sachs Merchant Banking

New York, New York, United States

Category Private Equity Firm
Founded 1986
PE ASSETS 155.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Goldman Sachs Merchant Banking Division is the investment arm of Goldman Sachs. The primary corporate investment group within the Merchant Banking Division is Goldman Sachs' direct investment arm. GS's direct investment arm consists of GS Capital Partners, GS Mezzanine Partners, and GS Growth Partners. GS Capital Partners is the direct corporate equity investment group which seeks LBO, recapitalization, and growth investments to help fund acquisitions, expansions, recapitalizations, restructurings, buyouts, and take privates. GS Capital Partners looks to invest between $50 and $800 million in opportunities in North/South America, Europe, Asia. GS Mezzanine Partners is the junior capital arm of Goldman Sachs. GS Mezzanine looks to invest between $200 million and and $800 million in transactions valued up to $10 billion. Investment proceeds are used to fund leveraged buyouts, expansion financings, recapitalizations, acquisitions, and restructurings. GS Growth looks to invest in growth equity transactions. The unit seeks to commit $20 to $200 million per investment. Other units within GS's merchant banking division include Real Estate, Infrastructure, and Urban Investments. Goldman Sachs Merchant Banking Division is based in New York City.


DEAL STATS #
Overall 82 of 183
Sector (Digital Media) 1 of 2
Type (Buyout (LBO, MBO, MBI)) 25 of 33
State (New York) 6 of 15
Country (United States) 58 of 127
Year (2011) 3 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-07-01 Kabel Deutschland

Unterfohring, Germany

Kabel Deutschland is the cable television operator in Germany

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-08-03 U.S. Security Associates

Roswell, Georgia, United States

U.S. Security Associates, Inc. is a security and facility services company with over 160,000 employees, provides unparalleled security services and solutions. With headquarters in Santa Ana, Calif., and Conshohocken, Pa., Allied Universal combines people and technology to deliver evolving, tailored solutions that allow our clients to focus on their core business. An unrelenting focus on clients’ success creates partnerships rooted in quality and value, and is supported by experience gained from being in business for over 60 years. Through our people and leading services, systems and solutions.

Buy $640M
Buyer

Searchlight Capital Partners

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2010
PE ASSETS 860M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Searchlight Capital Partners is a private investment firm founded in 2010. The Firm will invest across the capital structure, including equity and debt and will consider a variety of transaction situations, from simple to complex. Areas of focus include communications, media, information, IT services, business services, financial services, consumer services, consumer products, education, and industrial goods/services. The Firm will consider opportunities across North America and Europe. Searchlight Capital has offices in New York, London, and Toronto.


DEAL STATS #
Overall 2 of 39
Sector (Digital Media) 1 of 2
Type (Buyout (LBO, MBO, MBI)) 1 of 4
State (New York) 1 of 4
Country (United States) 2 of 21
Year (2011) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-01-01 PatientPoint

Cincinnati, Ohio, United States

PatientPoint is a provider of patient and physician engagement IT solutions at the point of care. PatientPoint programs provide engaging content through a host of delivery channels including digital waiting room screens in physician offices and hospitals and interactive touchscreens in the exam room. Unlike most of its competitors, PatientPoint develops the majority of its content internally, tailoring education to specific specialties to ensure that it meets the unique needs of patients and providers in the point-of-care environment. PatientPoint was founded in 1987 and is based in Cincinnati, Ohio.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-11-09 San Juan Cable

Bellingham, Washington, United States

San Juan Cable & Internet provides high-speed internet and cable television to Guemes Island, Skagit County, and Gooseberry Point, Whatcom County. San Juan Cable is based in Bellingham, Washington.

Buy -