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  6. Catalina Marketing Acquires Cellfire

M&A Deal Summary

Catalina Marketing Acquires Cellfire

On September 5, 2014, Catalina Marketing acquired media company Cellfire

Acquisition Highlights
  • This is Catalina Marketing’s 1st transaction in the Media sector.
  • This is Catalina Marketing’s 2nd transaction in the United States.
  • This is Catalina Marketing’s 1st transaction in California.

M&A Deal Summary
Date 2014-09-05
Target Cellfire
Sector Media
Buyer(s) Catalina Marketing
Deal Type Add-on Acquisition

Target

Cellfire

San Jose, California, United States
Cellfire, Inc. delivers millions of L2C digital coupons each week with reach of more than 22,000 stores nationwide.

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Buyer(S) 1

Buyer

Catalina Marketing

St. Petersburg, Florida, United States
Category Company
Sector Marketing
DESCRIPTION
Catalina Marketing's corporate headquarters in St. Petersburg, Florida.
Catalina Marketing's corporate headquarters in St. Petersburg, Florida.

Catalina Marketing, Inc. is a provider of consumer-driven marketing solutions that drive lift and loyalty for the world’s leading CPG retailers and brands. Catalina personalizes the consumer’s path to purchase through mobile, online and in-store networks powered by the largest shopper history database in the world.

DEAL STATS #
Overall 2 of 2
Sector: Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
State: California M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2014 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-10-31 Catalina Health Resource

St. Louis, Montana, United States

Catalina Health Resource is a provider of a personalized health media network designed to drive patient education and medication adherence.

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Mergr

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