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  6. C3 Capital Acquires Monster XP

M&A Deal Summary

C3 Capital Acquires Monster XP

On January 1, 2014, mezzanine finance firm C3 Capital acquired marketing company Monster XP

Acquisition Highlights
  • This is C3 Capital’s 1st transaction in the Marketing sector.
  • This is C3 Capital’s 56th transaction in the United States.
  • This is C3 Capital’s 9th transaction in Florida.

M&A Deal Summary
Date 2014-01-01
Target Monster XP
Sector Marketing
Buyer(s) C3 Capital
Deal Type Recapitalization

Target

Monster XP

Altamonte Springs, Florida, United States
Monster XP is a turnkey, large-format, digital solutions provider that partners with top brands and agencies to create consumer engagement programs in locations where people work, shop, and play. Monster XP's guiding principle is to create immersive and dynamic experiences that deliver measurable results for partners while providing the highest level of client service. Monster XP is based in Altamonte Springs, Florida.

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Buyer(S) 1

Buyer

C3 Capital

Kansas City, Missouri, United States

Investor Investor Investor Investor Investor

Category Mezzanine Finance Firm
Founded 1994
PE ASSETS 500M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

C3 Capital is a private investment firm that provides capital for later-stage growth, strategic acquisitions, ownership transitions, and recapitalizations. The Firm typically invests in the form of subordinated debt or preferred equity and can commit between $3 and $15 million in businesses with at least $2 million of EBITDA. Target sectors include chemicals, plastics, energy, business services, distribution, and high value-added manufacturing. C3 does not seek a controlling interest when pursuing investments. C3 will not invest in real estate, oil/gas exploration, or financial institutions. C3 Capital is based in Kansas City, Missouri.

DEAL STATS #
Overall 57 of 83
Sector: Marketing M&A 1 of 1
Type: Recapitalization M&A Deals 11 of 17
State: Florida M&A 9 of 11
Country: United States M&A 56 of 82
Year: 2014 M&A 1 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-07-01 Traeger

Salt Lake City, Utah, United States

Traeger is a manufacturer of wood pellet-burning barbeque grills and smokers. Traeger uses 100% all-natural hardwood fuel to infuse food with flavorful smoke, making food taste delicious and most of all, memorable. Traeger was founded in 1986 and is based in Salt Lake City, Utah.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-03-06 Monster Media

Orlando, Florida, United States

Monster Media is an international, full-service media company specializing in digital out-of-home (DOOH) advertising and retail installations. Monster provides out-of-home interactive media and digital content development to harness the full potential of digital marketing across multiple platforms, including airports, malls, events, social media, sports/entertainment venues, mobile tours, college campuses, hotels, bus shelters, newsstands, retail locations, storefronts and mass transit.

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