M&A Deal Summary

Bugaboo Acquires Joolz

On May 27, 2025, Bugaboo acquired consumer products company Joolz from GIMV

Acquisition Highlights
  • This is Bugaboo’s 1st transaction in the Consumer Products sector.
  • This is Bugaboo’s 1st transaction in the Netherlands.

M&A Deal Summary

Date 2025-05-27
Target Joolz
Sector Consumer Products
Buyer(s) Bugaboo
Sellers(s) GIMV
Deal Type Add-on Acquisition

Target

Joolz

Amsterdam, Netherlands
Joolz is a designer and manufacturer of pushchairs. Joolz is based in Amsterdam, Netherlands.

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Buyer(S) 1

Buyer

Bugaboo

Amsterdam, Netherlands

Category Company
Founded 1999
Sector Consumer Products
DESCRIPTION

Bugaboo designs strollers and parenting solutions, helping families create endless moments of fun and discovery every step of the way. The company's products include strollers, car seats, travel cots, and accessories. Bugaboo was founded in 1999 and is based in Amsterdam, Netherlands.


DEAL STATS #
Overall 1 of 1
Sector: Consumer Products M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Netherlands M&A 1 of 1
Year: 2025 M&A 1 of 1

Seller(S) 1

SELLER

GIMV

Antwerp, Belgium

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1980
PE ASSETS 2.0B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

GIMV is a Belgium based public investment company focused on private equity and venture capital investments in tech-based businesses. GIMV's private equity practice operates through its Corporate Investment unit and targets management buyouts, buy-ins, and growth capital financings of companies with annual sales between EUR15 and EUR150 million. For buyout opportunities GIMV generally takes a majority stake in businesses and for growth capital needs, GIMV takes a minority position. GIMV does not invest in publicly held companies or turnaround situations. GIMV's geographic focus is within Belgium, Netherlands, Germany, and France. GIMV also invests in Russia through Eagle Capital Partners, a partnership with KBC Private Equity. GIMV was formed in 1980 and is headquartered in Antwerp with additional offices in The Hague, Frankfurt, Munich, and Paris.


DEAL STATS #
Overall 110 of 111
Sector: Consumer Products M&A 4 of 4
Type: Add-on Acquisition M&A Deals 57 of 58
Country: Netherlands M&A 29 of 29
Year: 2025 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-05-05 Ambulantis

Berlin, Germany

Ambulantis is a care provider, committed to enabling people in need to lead a fulfilling life in their own home or shared apartment. The company offers nursing care including outpatient care, day care, care in assisted living facilities and residential care communities. Ambulantis is based in Berlin, Germany.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-06-24 Alpine

Utrecht, Netherlands

Alpine is a hearing protection brand, marketing premium products around the globe. Alpine was founded in 1994 and is based in Utrecht, Netherlands.

Buy -