Investment Summary

BRS Invests In Not Your Average Joe s

On November 8, 2012, private equity firm BRS invested in restaurant Not Your Average Joe s

Investment Highlights
  • This is BRS’s 10th transaction in the Restaurants sector.
  • This is BRS’s 32nd transaction in the United States.
  • This is BRS’s 3rd transaction in Massachusetts.

Investment Summary
Date 2012-11-08
Target Not Your Average Joe s
Sector Restaurants
Investor(s) BRS
Deal Type Growth Capital
Advisor(s) Oppenheimer & Co. (Financial)

Target

Not Your Average Joe s

Hyannis, Massachusetts, United States
Not Your Average Joe's is a restaurant concept that is distinctively positioned within the casual dining sector. The company has built a loyal customer following based on its innovative creative casual cuisine concept of providing high quality, chef-prepared food at casual dining prices. In addition, NYAJ has earned a reputation for unparalleled customer service and hospitality. The Company operates restaurants in New England and the Mid-Atlantic regions.

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Investor(S) 1

Investor

BRS

New York, New York, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1995
PE ASSETS 1.2B USD
Size Large
Type Sector Agnostic
DESCRIPTION

BRS is a private equity investment firm that specializes in management buyouts and recapitalizations of middle-market companies with strong market positions and growth potential. Broad areas of interest include consumer products, consumer services, food/nutrition, restaurants, retail, and distribution. BRS looks to commit $10 to $25 million per transaction. BRS was formed in 1995 and is based in New York, New York.

DEAL STATS #
Overall 33 of 47
Sector (Restaurants) 10 of 11
Type (Growth Capital) 2 of 4
State (Massachusetts) 3 of 3
Country (United States) 32 of 42
Year (2012) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-11-01 AMF

Mechanicsville, Virginia, United States

AMF Bowling is a bowling brand and company. AMF Bowling operates approximately 370 bowling centers worldwide and is a bowling products manufacturer and distributor. AMF's product line consists of bowling pins, automatic pin-spotters, synthetic lanes, other bowling products and billiards tables.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-12-31 Royal Robbins

Modesto, California, United States

Royal Robbins is a designer, manufacturer, marketer and retailer of outdoor and travel apparel. The company’s primary products include short and long sleeve shirts, hiking pants and shorts, sweaters, fleece, jackets, and accessories.

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