M&A Deal Summary

Bridgepoint Acquires MiQ

On September 13, 2022, private equity firm Bridgepoint acquired marketing company MiQ from ECI Partners

Acquisition Highlights
  • This is Bridgepoint’s 3rd transaction in the Marketing sector.
  • This is Bridgepoint’s 72nd transaction in the United Kingdom.

M&A Deal Summary

Date 2022-09-13
Target MiQ
Sector Marketing
Buyer(s) Bridgepoint
Sellers(s) ECI Partners
Deal Type Secondary Buyout

Target

MiQ

London, United Kingdom
MiQ is a global programmatic media partner that helps businesses to scale and deliver proven ROI through its media offering, analytical solutions, and tech platform. The company turns data into high-performing advertising campaigns and provides real-time insights to drive tangible business change. MiQ was formed in 2010 and is based in London, United Kingdom.

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Buyer(S) 1

Buyer

Bridgepoint

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1984
PE ASSETS 75.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Bridgepoint is a large European private equity firm that invests in middle-market companies across a broad range of industries with an enterprise value of €200 - €1000 million. Prospective transaction situations include buyouts, buy-ins, growth financings, consolidations, and take privates. The firms invest in the range of €75 - €400 million transaction. Bridgepoint Development Capital specializes in investments in businesses valued up to a €150 million, taking equity stakes of between €10 million and €75 million. General sectors of interest include consumer products and services, retail, financial services, healthcare, media, technology, industrials, and business services. Bridgepoint was formed in 1984 and has offices in London, Frankfurt, Luxembourg, Madrid, Milan, Paris, Stockholm and Warsaw.


DEAL STATS #
Overall 163 of 188
Sector: Marketing M&A 3 of 4
Type: Secondary Buyout M&A Deals 63 of 72
Country: United Kingdom M&A 72 of 81
Year: 2022 M&A 5 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-07-25 Cast Software

Meudon, France

Cast Software provides application mining solutions dedicated to software development. Cast Software is based in Meudon, France.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-13 fscom

Belfast, United Kingdom

fscom is a specialist consulting firms providing governance, risk, and compliance solutions to financial services institutions in the UK and Ireland. fscom works with payments and e-money, crypto, retail banking, asset management and trading and broking sectors. fscom was founded in 2011 and is based in Belfast, United Kingdom.

Buy -

Seller(S) 1

SELLER

ECI Partners

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1976
PE ASSETS 2.0B GBP
Size Large
Type Sector Agnostic
DESCRIPTION

ECI Partners is a private equity firm focused on the smaller middle-market company that invests in growing businesses valued up to £300m. ECI looks for UK businesses or businesses with a substantial presence in the UK. Funds are generally used to support expansion, acquisitions, management buyouts, buy-ins, turnarounds, and refinancing. Target sectors include IT services, support services, Insurance, and SME services. ECI will not invest in early-stage companies. ECI Partners was formed in 1976 and has offices in London, Manchester, and New York.


DEAL STATS #
Overall 74 of 76
Sector: Marketing M&A 3 of 3
Type: Secondary Buyout M&A Deals 26 of 26
Country: United Kingdom M&A 68 of 70
Year: 2022 M&A 6 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-07-20 Bionic

London, United Kingdom

Bionic provides SMEs with price comparison and switching services for a range of areas, including electricity, gas, insurance, and telecoms. Bionic was founded in 2007 and is based in London, United Kingdom.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-02-22 Tusker

Hertfordshire, United Kingdom

Tusker is a car benefit scheme provider. As a digital B2B2C business, it supports employers in retaining staff and enhancing employee engagement by providing employees with a salary-saving scheme to access a new, fully insured, and maintained car. Tusker’s cars are also a great way to go green, with 80% of new orders for electric cars. Tusker was founded in 2000 and is based in Hertfordshire, United Kingdom.

Sell -