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M&A Deal Summary

Branch Metrics Acquires Tune - Attribution Analytics

On September 10, 2018, Branch Metrics acquired information technology company Tune - Attribution Analytics from Tune

Acquisition Highlights
  • This is Branch Metrics’ 1st transaction in the Information Technology sector.
  • This is Branch Metrics’ 2nd transaction in the United States.
  • This is Branch Metrics’ 1st transaction in Washington.

M&A Deal Summary
Date 2018-09-10
Target Tune - Attribution Analytics
Sector Information Technology
Buyer(s) Branch Metrics
Sellers(s) Tune
Deal Type Divestiture

Target

Tune - Attribution Analytics

Seattle, Washington, United States
Tune, Inc. - Attribution Analytics is a provider of cross platform linking and measurement.

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Buyer(S) 1

Buyer

Branch Metrics

Palo Alto, California, United States
Category Company
Sector Internet Software and Services
DESCRIPTION

Branch Metrics, Inc. is a a provider of online application referral services.

DEAL STATS #
Overall 2 of 3
Sector: Information Technology M&A 1 of 2
Type: Divestiture M&A Deals 1 of 1
State: Washington M&A 1 of 1
Country: United States M&A 2 of 3
Year: 2018 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-30 ClassOwl

Palo Alto, California, United States

ClassOwl, Inc. is a provider of application software for online learning.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-09-01 AdLibertas

San Francisco, California, United States

AdLibertas is a predictive data platform that helps mobile apps use data for growth. Their comprehensive data platform processes trillions of events for over 300 million monthly users, quickly and easily gaining insight to understand and influence user behavior. The company serves clients like Audiomack, Match Group, Game Show Network, and Publishers Clearing House, and app favorites like Crossy Road, Temple Run, Infinite Word Search, Flipaclip, and Flow Free to grow and thrive. AdLibertas was formed in 2016 and is based in San Francisco, California.

Buy -

Seller(S) 1

SELLER

Tune

Seattle, Washington, United States
Category Company
Founded 2009
Sector Internet Software and Services
DESCRIPTION

Tune, Inc. is an analytics company behind the products MobileAppTracking (MAT) and HasOffers. With a mission to make mobile marketing better for everyone, Tunecreates Software-as-a-Service (SaaS) products to help marketers manage performance advertising relationships across mobile and desktop. Tune was formed in 2009 and is based in Seattle, Washington.

DEAL STATS #
Overall 1 of 1
Sector: Information Technology M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Washington M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2018 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-01-07 Optimob

Tel Aviv, Israel

Optimob is a provider of performance marketers with the ability to optimize ad network traffic, automate click optimization to lower costs, detect and block unwanted traffic and notify publishers about optimizations in real-time.

Buy -
Mergr

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