Investment Summary

NewSpring Capital and Boathouse Capital Exits SiteSpect

On June 30, 2025, Monetate invested in internet software and services company SiteSpect from NewSpring Capital and Boathouse Capital

Investment Highlights
  • This is Monetate’s 1st transaction in the Internet Software and Services sector.
  • This is Monetate’s 1st transaction in the United States.
  • This is Monetate’s 1st transaction in Massachusetts.

Investment Summary

Date 2025-06-30
Target SiteSpect
Sector Internet Software and Services
Investor(s) Monetate
Sellers(s) NewSpring Capital
Boathouse Capital
Deal Type Add-on Acquisition

Target

SiteSpect

Auburndale, Massachusetts, United States
SiteSpect provides a comprehensive digital optimization platform, enabling successful online businesses to significantly improve conversion rates and revenue. SiteSpect is based in Auburndale, Massachusetts.

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Investor(S) 1

Investor

Monetate

Conshohocken, Pennsylvania, United States

Category Company
Founded 2008
Sector Internet Software and Services
DESCRIPTION

Monetate is a provider of personalization software for consumer-facing brands, enables marketers to grow more of their customers into their best customers. Monetate’s industry-first Personalization Exchange allows brands to create a more relevant and personalized customer experience. Powered by artificial intelligence, the Monetate Personalization Engine enables brands to connect all of their data sources to make the most intelligent decisions possible regarding their interactions with each customer.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Massachusetts M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 1

Seller(S) 2

SELLER

NewSpring Capital

Radnor, Pennsylvania, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1999
PE ASSETS 3.5B USD
Size Large
Type Sector Agnostic
DESCRIPTION

NewSpring Capital is a private investment firm focused on growth companies in the Mid-Atlantic US. The Firm can provide both growth equity and junior capital to prospective companies. NewSpring's target investment size for both mezzanine and equity financing is $2 to $5 million, although for new ventures, the Firm can commit up to $10 million. Sectors of interest include specialty manufacturing, technology, business services, information technology, life science, healthcare services, and medical devices. NewSpring Capital was formed in 1999 and is based in Radnor, Pennsylvania with an additional office in Short Hills, New Jersey.


DEAL STATS #
Overall 90 of 92
Sector: Internet Software and Services M&A 8 of 8
Type: Add-on Acquisition M&A Deals 50 of 52
State: Massachusetts M&A 9 of 11
Country: United States M&A 89 of 91
Year: 2025 M&A 4 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-06-03 Wealthcare Capital Management

Richmond, Virginia, United States

Wealthcare Capital Management provides wealth advisors with a straightforward solution to help clients clarify their goals and risk preferences, align their investment risk with what they value most, and avoid being misguided by the abstract and tired questionnaire-based industry approach to risk tolerance. Wealthcare Capital Management was founded in 1999 and is based in Richmond, Virginia.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-07-28 Joseph s Gourmet Pasta

Haverhill, Massachusetts, United States

Joseph's Gourmet Pasta is a manufacturer and marketer of premium frozen stuffed pasta for independent restaurants and national chains and the foodservice, retail and industrial channels. Joseph's Gourmet Pasta was founded in 1991 and is based in Haverhill, Massachusetts.

Sell -
SELLER

Boathouse Capital

Wayne, Pennsylvania, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2008
PE ASSETS 2.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Boathouse Capital is a provider of mezzanine and equity capital to lower middle-market companies in a variety of industries. The Firm works in partnership with management teams and private equity firms in funding private equity sponsored buyouts, management buyouts, recapitalizations, refinancings, and growth capital financings. Boathouse can commit up to $25 million per transaction and generally pursues companies with 'exceptional' management, sustainable competitive advantages, growing end markets, 'sticky' business models, and diversified customers. Boathouse seeks companies with at least $10 million in revenues and at least $5 million of EBITDA. Boathouse is based in Wayne, Pennsylvania.


DEAL STATS #
Overall 25 of 25
Sector: Internet Software and Services M&A 4 of 4
Type: Add-on Acquisition M&A Deals 13 of 13
State: Massachusetts M&A 1 of 1
Country: United States M&A 25 of 25
Year: 2025 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-06-30 AnalyticsIQ

Atlanta, Georgia, United States

AnalyticsIQ is a marketing data and predictive analytics innovator. AnalyticsIQ leverages a blend of publicly available data and proprietary predictive analytics capabilities to assist blue-chip brands with their customer segmentation and people-based, cross-channel targeted advertising. AnalyticsIQ was founded in 2007 and is based in Atlanta, Georgia.

Sell -