Divestiture • Consumer Products

BlueGem Capital Partners and Cerea Partners Acquire Nutrimuscle

On July 12, 2022, private equity firms BlueGem Capital Partners and Cerea Partners acquired consumer products company Nutrimuscle from Finoli

Acquisition Context
  • This is BlueGem Capital Partners’ 7th and Cerea Partners’ 2nd transaction in the Consumer Products sector.
  • This is BlueGem Capital Partners’ 3rd and Cerea Partners’ 48th transaction in France.

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M&A Deal Summary

Date July 12, 2022
Target Nutrimuscle
Sector Consumer Products
Buyer(s) BlueGem Capital Partners
Cerea Partners
Sellers(s) Finoli
Deal Type Divestiture

Target Company

Nutrimuscle

Paris, France
Nutrimuscle is a digital brand of clean sports nutrition products and wellbeing supplements. The company has a balanced offering of nutrition and sports supplements, developed using sustainable and pure ingredients of the highest quality. It is a digitally native Direct to Consumer business committed to making quality sports nutrition and wellbeing supplements accessible to all. Nutrimuscle was founded in 1993 and is based in Paris, France.
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Buyers Overview 2

Buyer

BlueGem Capital Partners

London, United Kingdom

Investor Investor Investor


Category Private Equity Firm
Founded 2006
PE ASSETS 1.0B EUR
Size Large
Type Sector Focused
DESCRIPTION

BlueGem Capital Partners LLP is an independent private equity firm that invests in mid-market European businesses in Europe, primarily those based in the UK and Italy. The Firm looks to invest €30 – €60 million per transaction. Specific areas of interest include retail, consumer goods/brands, wholesale distribution, and business services. Types of transactions include growth capital financings, MBOs, MBIs, and replacement capital. BlueGem Capital Partners LLP was spin-off of Merrill Lynch Global Private Equity. BlueGem Capital Partners LLP was formed in 2006 and is based in London.


Deal Context for Buyer #
Overall 24 of 26
Sector: Consumer Products 7 of 8
Type: Divestiture 1 of 1
Country: France 3 of 4
Year: 2022 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-06-08 FoodBox

Madrid, Spain

FoodBox is an owner and operator of catering chains Santagloria (cafeteria-bakery segment) and Taberna Volapié (gastro-taverna segment). FoodBox was founded in 2015 and is based in Madrid, Spain.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-09-27 Petromax

Magdeburg, Germany

Petromax is an outdoor hobby and lifestyle Group comprised of two renowned heritage brands, Petromax and Feuerhand. Petromax, is the German brand for self-sufficient adventures in nature offering products for outdoor living, cooking, bushcraft, and lighting solutions. Feuerhand, founded in 1893, is a brand veteran of patio and garden culture with lighting, fire bowls, and convivial outdoor products. Cornerstone of the product range are the iconic Hurricane Lanterns of the Baby Special 276 series. Petromax was formed in 1910 and is based in Magdeburg, Germany.

Buy -
Buyer

Cerea Partners

Neuilly sur Seine, France

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2004
PE ASSETS 1.5B EUR
Size Large
Type Sector Focused
DESCRIPTION

Cerea Partners is a specialist investment firm focused on investing in and providing finance to agriculture and related sustainable food businesses. Cerea primarily targets companies in Western Europe and looks to invest in companies valued between €20 and €500 million. Prospective transaction situations includes LBOs, LBIs, OBOs, and spin-offs. Cerea Partners was formed in 2004 and is based in Paris, France.


Deal Context for Buyer #
Overall 59 of 72
Sector: Consumer Products 2 of 2
Type: Divestiture 7 of 7
Country: France 48 of 59
Year: 2022 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-22 Uvesco

Irun, Spain

Uvesco is a food retail sector with a differentiated model based on a high-quality product offering. Uvesco was founded in 1993 and is based in Irun, Spain.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-11-07 Groupe Ethique & Sante

Marseille, France

Groupe Ethique & Sante currently operates a network of franchised locations specialized in overweight treatment pending MD prescriptions. These centers use the RNPC brand (Rééducation Nutritionnelle Psycho-Comportementale or Psycho-Behavioral Nutritional Re-education) registered by Groupe Ethique & Sante. Groupe Ethique & Sante was founded in 2009 and is based in Marseille, France.

Buy -

Seller Profile 1

SELLER

Finoli

Paris, France

Category Company
Founded 2008
Sector Consumer Products
DESCRIPTION

Finoli is a French industrial conglomerate mainly active in the fields of beauty, wellbeing, and healthcare. Through its subsidiaries and activity, the Finoli Group has been pursuing a vision of long-term development for over 10 years and promoting strong values: Excellence, Innovation, Ethics, and Merit. Finoli was formed in 2008 and is based in Paris.


Deal Context for Seller #
Overall 1 of 1
Sector: Consumer Products 1 of 1
Type: Divestiture 1 of 1
Country: France 1 of 1
Year: 2022 1 of 1

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