M&A Deal Summary

Betterment Acquires Rowboat Advisors

On May 14, 2025, Betterment acquired software company Rowboat Advisors

Acquisition Highlights
  • This is Betterment’s 1st transaction in the Software sector.
  • This is Betterment’s 2nd transaction in the United States.
  • This is Betterment’s 1st transaction in California.

M&A Deal Summary

Date 2025-05-14
Target Rowboat Advisors
Sector Software
Buyer(s) Betterment
Deal Type Add-on Acquisition

Target

Rowboat Advisors

Menlo Park, California, United States
Rowboat Advisors is a provider of portfolio management software with advanced capabilities in direct indexing, tax optimization, and personalized investing. Rowboat Advisors was founded in 2016 and is based in Menlo Park, California.

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Buyer(S) 1

Buyer

Betterment

New York, New York, United States

Category Company
Founded 2008
Sector Financial Services
DESCRIPTION

Betterment is an online wealth management platform. Betterment leverages its proprietary software and vertically-integrated technology platform to help retail investors better manage, protect, and grow their wealth, all at a much lower cost than traditional asset managers. The Company’s algorithms automatically invest a customer’s assets across a portfolio of exchange traded funds (ETFs), rebalances investor portfolios, reinvests dividends, and drives ongoing tax loss harvesting to optimize long-term returns. Betterment was founded in 2008 and is based in New York, New York.


DEAL STATS #
Overall 3 of 3
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
State: California M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-08 Makara

Seattle, Washington, United States

Makara offers passive exposure to dozens of vetted cryptocurrencies via its thematic baskets, which are tailored to meet different investment goals and interests. Makara is based in Seattle, Washington.

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