Betterment - M&A Summary and Business Overview

Financial ServicesCompany

Betterment M&A Summary

Betterment has acquired 3 companies, including 3 in the last 5 years.

Betterment has acquired in 2 different US states, and 2 countries. The Company’s most targeted sectors include building materials (34%) and financial services (34%).

Betterment Business Overview

Where is Betterment headquartered?

Betterment is headquartered in New York, New York.

What sector is Betterment in?

Betterment is a financial services company.

When was Betterment founded?

Betterment was founded in 2008.

M&A Summary

  • M&A Total Activity3
    • M&A Buy Activity3
  • Total Sectors Invested 3
  • Total Countries Invested 2
  • M&A Buy/Sell Connections 1
  • M&A Advisors 1

Betterment

Betterment LLC

450 West 33rd Street, FL 11,
New York, New York 10001
United States,
www.betterment.com

Betterment is an online wealth management platform. Betterment leverages its proprietary software and vertically-integrated technology platform to help retail investors better manage, protect, and grow their wealth, all at a much lower cost than traditional asset managers. The Company’s algorithms automatically invest a customer’s assets across a portfolio of exchange traded funds (ETFs), rebalances investor portfolios, reinvests dividends, and drives ongoing tax loss harvesting to optimize long-term returns. Betterment was founded in 2008 and is based in New York, New York.


M&A Summary

Buy vs Sell

Year ≤ '20 '21 '22 '23 '24 '25 T
Buy (0.6/yr) # - 1 1 - - 1 3
Sell (0.0/yr) # - - - - - - 0
  3

Most Recent M&A

Company Date Value Type
Rowboat Advisors, Inc. 2025-05-14 - Add-on Acquisition
Menlo Park, California · www.rowboatadvisors.com
Argonaut Asset Management, Inc. 2022-02-08 - Add-on Acquisition
Seattle, Washington · www.makara.com
Wealthsimple's U.S. Investment Advisory Book of Business 2021-03-04 - Divestiture
Toronto, Ontario
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Building Materials 1 (33%) - - -
Financial Services 1 (33%) - - -
Software 1 (33%) - - -
Total 3 - - -

By Geo

State/Country Buy Value Sell Value
United States 2 - - -
  Washington 1 - - -
  California 1 - - -
Canada 1 - - -
  Ontario 1 - - -
Domestic 2 (67%) - - -
Cross-border 1 (33%) - - -
Total 3 - - -

Top M&A Advisors

Financial Deals
PJT Partners
1

M&A Connections

Deals
Acquired from
Strategic(s)
33%
1 (33%)

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