M&A Deal Summary

Betterment Acquires Makara

On February 8, 2022, Betterment acquired financial services company Makara

Acquisition Highlights
  • This is Betterment’s 1st transaction in the Financial Services sector.
  • This is Betterment’s 1st transaction in the United States.
  • This is Betterment’s 1st transaction in Washington.

M&A Deal Summary

Date 2022-02-08
Target Makara
Sector Financial Services
Buyer(s) Betterment
Deal Type Add-on Acquisition

Target

Makara

Seattle, Washington, United States
Makara offers passive exposure to dozens of vetted cryptocurrencies via its thematic baskets, which are tailored to meet different investment goals and interests. Makara is based in Seattle, Washington.

Search 214,239 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

Betterment

New York, New York, United States

Category Company
Founded 2008
Sector Financial Services
DESCRIPTION

Betterment is an online wealth management platform. Betterment leverages its proprietary software and vertically-integrated technology platform to help retail investors better manage, protect, and grow their wealth, all at a much lower cost than traditional asset managers. The Company’s algorithms automatically invest a customer’s assets across a portfolio of exchange traded funds (ETFs), rebalances investor portfolios, reinvests dividends, and drives ongoing tax loss harvesting to optimize long-term returns. Betterment was founded in 2008 and is based in New York, New York.


DEAL STATS #
Overall 2 of 3
Sector: Financial Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 2
State: Washington M&A 1 of 1
Country: United States M&A 1 of 2
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-04 Wealthsimple s U.S. Investment Advisory Book of Business

Toronto, Ontario, Canada

Wealthsimple's U.S. Investment Advisory Book of Business is a provider of investment advisory services.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-05-14 Rowboat Advisors

Menlo Park, California, United States

Rowboat Advisors is a provider of portfolio management software with advanced capabilities in direct indexing, tax optimization, and personalized investing. Rowboat Advisors was founded in 2016 and is based in Menlo Park, California.

Buy -