Secondary Buyout • Consumer Services

Bencis Acquires SportCity

On August 14, 2018, private equity firm Bencis acquired consumer services company SportCity from Avedon Capital Partners

Acquisition Context
  • This is Bencis’ 3rd transaction in the Consumer Services sector.
  • This is Bencis’ 44th transaction in the Netherlands.

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M&A Deal Summary

Date August 14, 2018
Target SportCity
Sector Consumer Services
Buyer(s) Bencis
Sellers(s) Avedon Capital Partners
Deal Type Secondary Buyout

Target Company

SportCity

Amsterdam, Netherlands
SportCity is a provider of fitness centers. SportCity clubs offer many live group less ons, Body&Mind classes, individual Get Started Programs, high-quality instructors, tanning & wellness facilities, child day care and squash facilities. SportCity was founded in 1995 and is based in Amsterdam, Netherlands.
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Buyer Overview 1

Buyer

Bencis

Amsterdam, Netherlands

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1999
PE ASSETS 1.9B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

Bencis is an independent private equity firm focused on investments in profitable, established companies headquartered throughout Western Europe. Target businesses typically generate sales of €25 to €500 million and operate in the industrial/manufacturing, food/beverages, logistics/distribution, chemicals, automotive, leisure, media, services, utilities and retail industries. Bencis was formed in 1999 and is based in Amsterdam, the Netherlands.


Deal Context for Buyer #
Overall 55 of 77
Sector: Consumer Services 3 of 5
Type: Secondary Buyout 11 of 14
Country: Netherlands 44 of 55
Year: 2018 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-08-14 Fit For Free

Leiderdorp, Netherlands

Fit For Free is a provider of affordable and accessible gyms to value focused customers across 90 prime locations in the Netherlands. Fit For Free offers cardio training, weight training, live group lessons, spinning, circuit training, FunXtion, and personal coaches. Fit For Free was founded in 2005 and is based in Leiderdorp, Netherlands.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-02-07 Bons & Evers

7622 AV, Netherlands

Bons & Evers is a Specialist in Hot Forging and Machining to produce high-quality aluminium, brass and copper parts for a wide range of sectors that include the automotive sector, the power distribution sector and the sanitation sector. Bons & Evers was founded in 1949 and is based in Borne, Netherlands.

Buy -

Seller Profile 1

DESCRIPTION

Avedon Capital Partners is a private investment firm focused on minority and majority growth investments in the Benelux and Germany. Avedon pursues rapidly growing companies that have reached an inflection point where a growth equity investment can create significant value. The Firm looks to invest €5 to €30 in companies valued up to €150 million. Investment proceeds are generally used to fund key growth initiatives or shareholder liquidity. Avedon Capital Partners was formed in 2011 and is based in Amsterdam.


Deal Context for Seller #
Overall 16 of 19
Sector: Consumer Services 2 of 2
Type: Secondary Buyout 4 of 7
Country: Netherlands 10 of 13
Year: 2018 5 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-08-14 Fit For Free

Leiderdorp, Netherlands

Fit For Free is a provider of affordable and accessible gyms to value focused customers across 90 prime locations in the Netherlands. Fit For Free offers cardio training, weight training, live group lessons, spinning, circuit training, FunXtion, and personal coaches. Fit For Free was founded in 2005 and is based in Leiderdorp, Netherlands.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-08-20 CycloMedia

Zaltbommel, Netherlands

CycloMedia is a B2B geospatial data and information business that provides intelligent geospatial data and information services by virtualizing large cities for B2B governmental and commercial use cases, such as tax assessment, remote infrastructure monitoring, asset inspection for insurance underwriters, and visual support for control rooms. CycloMedia operates across Europe and the US with the majority of customers buying a repeat service. CycloMedia was founded in 1980 and is based in Zaltbommel, Netherlands.

Sell -