M&A Deal Summary

BC Partners Acquires Madison Logic

On December 29, 2022, private equity firm BC Partners acquired marketing company Madison Logic from Clarion Capital Partners

Acquisition Highlights
  • This is BC Partners’ 1st transaction in the Marketing sector.
  • This is BC Partners’ 18th transaction in the United States.
  • This is BC Partners’ 5th transaction in New York.

M&A Deal Summary

Date 2022-12-29
Target Madison Logic
Sector Marketing
Buyer(s) BC Partners
Sellers(s) Clarion Capital Partners
Deal Type Secondary Buyout
Advisor(s) William Blair (Financial)
Brownstein (Legal)

Target

Madison Logic

New York, New York, United States
Madison Logic is a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic was founded in 2005 and is based in New York.

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Buyer(S) 1

Buyer

BC Partners

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1986
PE ASSETS 30.0B EUR
Size Mega
Type Sector Agnostic
DESCRIPTION

BC Partners is a large investment group focused on private equity, credit, real estate, and co-investment strategies. The Firm's private equity group looks to make control investments in European and North American businesses valued above €300 million. Sectors of interest include healthcare, directory publishing, media, industrial products, food, distribution, manufacturing, consumer services, business services, and communications. BC Partners was formed in 1986 and is based in London, England.


DEAL STATS #
Overall 94 of 96
Sector (Marketing) 1 of 1
Type (Secondary Buyout) 40 of 40
State (New York) 5 of 5
Country (United States) 18 of 18
Year (2022) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-06-23 Havea

Montaigu, France

Havea is a manufacturer of natural healthcare and cosmetics products ranging from functional and natural food supplements (for stress control, energy and memory boosters, sleeping aids etc.) to natural cosmetics and hygiene products for babies and women. It owns several well-known brands, including Biolane, Yves Ponroy, Vitarmonyl, Manhae, Lecitone, Force G, Ultrabiotique, and Naturé Moi. Havea was founded in 1975 and is based in Montaigu, France.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-01-01 IMA Group

Ozzano dell'Emilia, Italy

IMA Group is a designer and manufacturer of automatic machines for the processing and packaging of pharmaceuticals, cosmetics, food, tea, and coffee. IMA Group was founded in 1961 and is based in Ozzano dell'Emilia, Italy.

Sell -

Seller(S) 1

SELLER

Clarion Capital Partners

New York, New York, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1999
Size Small
Type Sector Agnostic
DESCRIPTION

Clarion Capital Partners is a private equity investment firm that invests in middle-market, growth-oriented companies with and an enterprise value of $50 to $200 million and EBITDA greater than $7.5 million. Target industries include consumer products, business and healthcare services, specialty financial services, specialty retail, and niche media/entertainment. Clarion seeks companies requiring an equity investment of $15 to $75 million in a broad range of investment structures including: growth equity, recapitalizations, and leveraged buyouts. Clarion Capital was formed in 1999 and is based in New York City.


DEAL STATS #
Overall 15 of 16
Sector (Marketing) 1 of 1
Type (Secondary Buyout) 4 of 4
State (New York) 4 of 4
Country (United States) 14 of 15
Year (2022) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-16 SQAD

Tarrytown, New York, United States

SQAD provides media planning management software, media cost databases, and television ratings analytics software to advertisers, agencies, media inventory owners and media research firms. SQAD was founded in 1990 and is based in Tarrytown, New York.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-01-23 Vin Di Bona Productions

Los Angeles, California, United States

Vin Di Bona Productions is a creator and producer of America’s Funniest Home Videos (“AFV”), one of the successful television and digital franchises. Vin Di Bona Productions was formed in 1989 and is based in Los Angeles, California.

Buy -