Investment Summary

Baring Vostok Capital Partners Invests In Sorsdata

On February 15, 2017, private equity firm Baring Vostok Capital Partners invested in marketing company Sorsdata

Investment Highlights
  • This is Baring Vostok Capital Partners’ 2nd transaction in the Marketing sector.
  • This is Baring Vostok Capital Partners’ 13th transaction in Russia.

Investment Summary

Date 2017-02-15
Target Sorsdata
Sector Marketing
Investor(s) Baring Vostok Capital Partners
Deal Type Stake Purchase

Target

Sorsdata

Moscow, Russia
Sorsdata is a fintech company specializing in data analytics and personalized marketing. Leveraging the latest cloud, data, and machine learning solutions, Sorsdata delivers comprehensive data enhancement, segmentation, personalized campaign design and execution services for major on- and off-line retailers in Russia. Sorsdata has successfully partnered with leading national merchants in apparel, footwear, travel, and health and beauty categories to improve partners’ customer loyalty and digital marketing campaign performance. Sorsdata was formed in 2013 and is based in Moscow, Russia.

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Investor(S) 1

Investor
DESCRIPTION

Baring Vostok Capital Partners is a private equity firm focused on opportunities throughout Russia and the CIS. The Firm looks to commit $30 to $200 million per transaction and generally targets rapidly-growing, later stage companies facing challenges. Sectors of interest include internet, software, media, telecom, natural resources, financial resources, and consumer products/services. Baring Vostok Capital Partners was established in 1994 and is headquartered in Moscow.


DEAL STATS #
Overall 16 of 20
Sector: Marketing M&A 2 of 3
Type: Stake Purchase M&A Deals 8 of 11
Country: Russia M&A 13 of 17
Year: 2017 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-20 Revo Technologii OOO

Moscow, Russia

Revo Technologii OOO is a fintech company delivering instant and paperless sales financing solutions for on- and off-line retailers in Russia by leveraging cloud, data, and mobile technology. Revo was founded in 2012 and is based in Moscow.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-01-23 Skyeng

Moscow, Russia

Skyeng is an online education platform, which specializes in English teaching based in Moscow, Russia.

Buy -