Growth Capital • Marketing

Baring Vostok Capital Partners Invests In Mindbox

On December 9, 2021, private equity firm Baring Vostok Capital Partners invested in marketing company Mindbox

Investment Context
  • This is Baring Vostok Capital Partners’ 3rd transaction in the Marketing sector.
  • This is Baring Vostok Capital Partners’ 17th transaction in Russia.

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Investment Summary

Date December 9, 2021
Target Mindbox
Sector Marketing
Investor(s) Baring Vostok Capital Partners
Deal Type Growth Capital

Target Company

Mindbox

Moscow, Russia
Mindbox is an integrated cloud-based marketing automation platform. With Mindbox, companies can set up impactful, non-intrusive and helpful customer communications from SMS blasts and email newsletters to loyalty programs and website personalization. Mindbox was formed in 2006 and is based in Moscow, Russia.
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Investor Overview 1

Investor
DESCRIPTION

Baring Vostok Capital Partners is a private equity firm focused on opportunities throughout Russia and the CIS. The Firm looks to commit $30 to $200 million per transaction and generally targets rapidly-growing, later stage companies facing challenges. Sectors of interest include internet, software, media, telecom, natural resources, financial resources, and consumer products/services. Baring Vostok Capital Partners was established in 1994 and is headquartered in Moscow.


Deal Context for Investor #
Overall 20 of 20
Sector: Marketing 3 of 3
Type: Growth Capital 2 of 2
Country: Russia 17 of 17
Year: 2021 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-25 Vostochny Bank

Blagoveshchensk, Russia

Vostochny Bank is a retail bank with assets of RUB 192 billion (IFRS). For more than 15 years, it has focused on retail loans. Vostochny employs 10,000 employees in 570 offices, the majority of which are located in the Russian Far East, primarily in smaller towns. The bank operates in every municipality in the Russian Far East that has a population of more than 10,000. It is a member of the Deposit Insurance System and is included in the registry of credit organizations treated as significant players in the payment services market by the Bank of Russia.

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