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M&A Deal Summary

Baozun Acquires Gap Greater China

On November 8, 2022, Baozun acquired apparel/textiles company Gap Greater China from Gap for 40M USD

Acquisition Highlights
  • This is Baozun’s 1st transaction in the Apparel/Textiles sector.
  • This is Baozun’s largest (disclosed) transaction.
  • This is Baozun’s 2nd transaction in China.

M&A Deal Summary
Date 2022-11-08
Target Gap Greater China
Sector Apparel/Textiles
Buyer(s) Baozun
Sellers(s) Gap
Deal Type Divestiture
Deal Value 40M USD

Target

Gap Greater China

China
Gap Greater China is a specialty apparel company offering iconic comfort-casual wear, accessories, and personal care products for men, women, and children. Since its first China store in 2010, Gap Greater China has achieved robust expansion throughout Greater China, amassing broad brand awareness with close to 30 million loyalty members in the region.

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Buyer(S) 1

Buyer

Baozun

Shanghai, China
Category Company
Founded 2007
Sector Information Technology
Employees6,887
Revenue 9.4B CNY (2024)
DESCRIPTION

Baozun is an E-commerce solutions provider that helps brands execute their e-commerce strategies. Baozun empowers a broad and diverse range of brands to grow and succeed by leveraging its end-to-end e-commerce service capabilities, omnichannel coverage, and technology-driven solutions. Its integrated one-stop solutions address all core aspects of the e-commerce operations covering IT solutions, online store operations, digital marketing, customer services, and warehousing and fulfillment. Baozun was founded in 2007 and is based in Shanghai, China.

DEAL STATS #
Overall 2 of 2
Sector: Apparel/Textiles M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: China M&A 2 of 2
Year: 2022 M&A 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-28 eFashion China

Shanghai, China

eFashion China is a provider of e-commerce solutions for fashion brands in China. eFashion China provides brands with one-stop e-commerce solutions, including brand consulting, store operation, digital marketing, IT solutions, and customer service. eFashion China was founded in 2008 and is based in Shanghai, China.

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Seller(S) 1

SELLER

Gap

San Francisco, California, United States
Category Company
Founded 1969
Sector Apparel/Textiles
Employees82,000
Revenue 15.1B USD (2025)
DESCRIPTION

Gap is a specialty retailer offering clothing, accessories, and personal care products for men, women, children, and babies. Gap was founded in 1969 and is based in San Francisco, California.

DEAL STATS #
Overall 4 of 4
Sector: Apparel/Textiles M&A 1 of 1
Type: Divestiture M&A Deals 4 of 4
Country: China M&A 1 of 1
Year: 2022 M&A 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-04 CB4

New York, New York, United States

CB4 is an operator of technology that uses cutting-edge AI and machine learning tools to transform retail operations, increase sales and improve the customer experience through predictive analytics and demand sensing. CB4 is based in New York City.

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