Baozun - M&A Summary and Business Overview

Information TechnologyCompany

Baozun M&A Summary

Baozun has acquired 2 companies, including 2 in the last 5 years.

Baozun’s largest acquisition to date was in 2022, when it acquired Gap Greater China for $40M. The Company’s most targeted sectors include apparel/textiles (50%) and business services (50%).

Baozun Business Overview

Where is Baozun headquartered?

Baozun is headquartered in Shanghai, China.

What is Baozun’s revenue?

Baozun disclosed revenue of 8,812M CNY for 2023 and 8,401M CNY for 2022.

How many employees does Baozun have?

Baozun has 7,827 employees.

What sector is Baozun in?

Baozun is an information technology company.

When was Baozun founded?

Baozun was founded in 2007.

M&A Summary

  • M&A Total Activity2
    • M&A Buy Activity2
  • Total Sectors Invested 2
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 1

Baozun

Baozun, Inc.

No. 1-9, West Jiangchang Road Lane 510,
Shanghai, 200436
China,
+86 21 6080 9991
www.baozun.com

Baozun is an E-commerce solutions provider that helps brands execute their e-commerce strategies in China. Baozun empowers a broad and diverse range of brands to grow and succeed by leveraging its end-to-end e-commerce service capabilities, omnichannel coverage, and technology-driven solutions. Its integrated one-stop solutions address all core aspects of the e-commerce operations covering IT solutions, online store operations, digital marketing, customer services, and warehousing and fulfillment. Baozun was founded in 2007 and is based in Shanghai, China.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.4/yr) # - - 1 1 - - 2
vol $40M $40M
Sell (0.0/yr) # - - - - - - 0
  2

Most Recent M&A

Company Date Value Type
Gap Greater China 2022-11-08 40M USD Divestiture
, China
Shanghai Yi Shang Network Information Co. 2021-06-28 - Add-on Acquisition
Shanghai, China · www.efashionchina.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Apparel/Textiles 1 (50%) 40M (100%) - -
Business Services 1 (50%) - - -
Total 2 $40M - -

By Geo

State/Country Buy Value Sell Value
China 2 40M - -
Total 2 $40M - -

Deal Values

buy # Total
< $100M 1 $40M
TOTAL $40M
Largest Gap Greater China
$40M (2022-11-08)

M&A Connections

Deals
Acquired from
Strategic(s)
50%
1 (50%)

Company Summary

SECTOR

Information Technology

Revenue

8,812   5% 2023
8,401   11% 2022
9,396   7% 2021
8,852   22% 2020
7,278   35% 2019
5,393   31% 2018
4,148   2017
(millions of CNY) Show More Show Less

Employees

7,827

Established

2007

Public

NASDAQ: BZUN

Former Name

Baozun Cayman, Inc.

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