Baozun Overview

Information TechnologyCompany

Was Baozun formerly PE-backed?

Yes. Baozun was formerly owned by 1 private investor.

Where is Baozun headquartered?

Baozun is headquartered in Shanghai, China.

What is Baozun’s revenue?

Baozun disclosed revenue of 9,422M CNY for 2024 and 8,812M CNY for 2023.

How many employees does Baozun have?

Baozun has 6,887 employees.

What sector is Baozun in?

Baozun is an information technology company.

When was Baozun founded?

Baozun was founded in 2007.

Baozun

Baozun, Inc.

No. 1-9, West Jiangchang Road Lane 510,
Shanghai, 200436
China,
+86 21 6080 9991
www.baozun.com

Baozun is an E-commerce solutions provider that helps brands execute their e-commerce strategies. Baozun empowers a broad and diverse range of brands to grow and succeed by leveraging its end-to-end e-commerce service capabilities, omnichannel coverage, and technology-driven solutions. Its integrated one-stop solutions address all core aspects of the e-commerce operations covering IT solutions, online store operations, digital marketing, customer services, and warehousing and fulfillment. Baozun was founded in 2007 and is based in Shanghai, China.


M&A Summary

Buy vs Sell

Year ≤ '20 '21 '22 '23 '24 '25 T
Buy (0.4/yr) # - 1 1 - - - 2
vol $40M $40M
Sell (0.0/yr) # - - - - - - 0
  2

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