M&A Deal Summary

Bansk Group Acquires Byoma

On September 9, 2025, private equity firm Bansk Group acquired consumer products company Byoma from Yellow Wood Partners

Acquisition Highlights
  • This is Bansk Group’s 7th transaction in the Consumer Products sector.
  • This is Bansk Group’s 9th transaction in the United States.
  • This is Bansk Group’s 3rd transaction in New York.

M&A Deal Summary

Date 2025-09-09
Target Byoma
Sector Consumer Products
Buyer(s) Bansk Group
Sellers(s) Yellow Wood Partners
Deal Type Secondary Buyout
Advisor(s) Raymond James - Investment Banking (Financial)
Fried Frank Harris Shriver & Jacobson
Osborne Clarke (Legal)

Target

Byoma

New York, New York, United States
Byoma is a skincare brand focused on offering products designed to strengthen and protect the skin's natural barrier. Byoma was founded in 2020 and is based in New York, New York.

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Buyer(S) 1

Buyer

Bansk Group

Investor


Category Private Equity Firm
Founded 2019
PE ASSETS 2.0B USD
Size Large
Type Sector Focused
DESCRIPTION

Bansk Group is a consumer focused private equity firm. Specific areas of interest include household products, beauty & personal care, consumer health, and food/beverage. The Firm looks to invest $100 to $400 million and looks to be a long-term partner with management in pursuing new avenues for growth. Bansk Group was established in 2019 and is headquartered in New York, New York.


DEAL STATS #
Overall 10 of 10
Sector: Consumer Products M&A 7 of 7
Type: Secondary Buyout M&A Deals 4 of 4
State: New York M&A 3 of 3
Country: United States M&A 9 of 9
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-09-04 Foundation Wellness

Wadsworth, Ohio, United States

Foundation Wellness is a specialty designer and manufacturer of branded and private label orthotic solutions, including footbeds/insoles, foot care products, orthopedic braces, sports support, and ergonomic safety products. Foundation Wellness was founded in 1934 and is based in Wadsworth, Ohio.

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Seller(S) 1

SELLER

Yellow Wood Partners

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2009
PE ASSETS 2.9B USD
Size Large
Type Sector Focused
DESCRIPTION

Yellow Wood Partners is a specialist private equity firm focused on control and minority investments in the consumer sector. Yellow Wood targets growth companies generating positive cash flow and the potential and the potential for increased growth/improved margins. Specific areas of interest include food, beverages, pet care, home goods, outdoor/recreation, health/wellness, and beauty/personal care. The Firm looks to commit $15 to $350 million per company. Yellow Wood Partners was formed in 2009 and is based in Boston, Massachusetts.


DEAL STATS #
Overall 3 of 3
Sector: Consumer Products M&A 2 of 2
Type: Secondary Buyout M&A Deals 2 of 2
State: New York M&A 2 of 2
Country: United States M&A 3 of 3
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-12-18 Elida Beauty

Lewisville, Texas, United States

Elida Beauty includes brands such as Q-tips, Tigi, Caress, Timotei, Impulse, Monsavon, others (Fissan, Williams, Noxzema, Brylcreem, V05, Lever 2000, Badedas, Matey). In 2022, it became a formalised Global Business Unit within Unilever Personal Care and more brands were added: Alberto Balsam, Brut, Pond's (for North American and Europe only), and St. Ives (for North American and Europe only). The transaction perimeter excludes the Pond's and St. Ives brands sold beyond North America and Europe which will remain in Unilever's Beauty & Wellbeing brand portfolio. Elida Beauty was founded in 2021 and is based in Lewisville, Texas.

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