Investment Summary

Baker Capital Invests In OfferMatica

On September 20, 2005, private equity firm Baker Capital invested in software company OfferMatica

Investment Highlights
  • This is Baker Capital’s 3rd transaction in the Software sector.
  • This is Baker Capital’s 10th transaction in the United States.
  • This is Baker Capital’s 3rd transaction in California.
Investment Fate
  • OfferMatica was sold to a strategic buyer in 2007 for 65M USD.

Investment Summary

Date 2005-09-20
Target OfferMatica
Sector Software
Investor(s) Baker Capital
Deal Type Venture

Target

OfferMatica

San Francisco, California, United States
OfferMatica Corp. is a provider of software-as-a-service scientific marketing solutions. It develops software to test, measure, and optimize Internet marketing and advertising campaigns.

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Investor(S) 1

Investor

Baker Capital

New York, New York, United States

Category Private Equity Firm
Founded 1995
PE ASSETS 1.5B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Baker Capital is a specialist private equity firm focused on the opportunity in the communications industry created by deregulation, new technology, and growth of the internet. Baker looks for investments in communications equipment, services, and applications providers. Baker prefers to exit investments within 5 years. Baker Capital was formed in 1995 and is based in New York City.


DEAL STATS #
Overall 14 of 17
Sector: Software M&A 3 of 4
Type: Venture M&A Deals 2 of 4
State: California M&A 3 of 3
Country: United States M&A 10 of 11
Year: 2005 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2005-09-01 Totality

San Francisco, California, United States

Totality Corp. is a provider of remote managed services for business-critical applications and infrastructure.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2006-06-06 Plus Tv

Helsinki, Finland

Digi TV Plus Oy is a digital television distribution company specializing in, which is marketed under the name PlusTV. PlusTV is a Finnish terrestrial household in the most popular pay TV.

Buy -