Investment Summary

Baird Capital Invests In Newmarket Strategy

On January 8, 2025, private equity firm Baird Capital invested in business services company Newmarket Strategy

Investment Highlights
  • This is Baird Capital’s 13th transaction in the Business Services sector.
  • This is Baird Capital’s 4th transaction in the United Kingdom.

Investment Summary

Date 2025-01-08
Target Newmarket Strategy
Sector Business Services
Investor(s) Baird Capital
Deal Type Growth Capital
Advisor(s) JMW Solicitors (Legal)

Target

Newmarket Strategy

London, United Kingdom
Newmarket Strategy applies deep market access, commercial and policy expertise to the health and life sciences sector. Newmarket Strategy was founded in 2021 and is based in London, United Kingdom.

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Investor(S) 1

Investor

Baird Capital

Chicago, Illinois, United States

Investor Investor Investor Investor


Category Private Equity Firm
Founded 1989
PE ASSETS 3.1B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Baird Capital Partners (BCP) is the US private equity arm of Baird Private Equity. BCP makes investments in middle-market companies based in the US. BCP targets companies valued between $25 and $125 million and looks to invest between $15 and $35 million of equity per transaction. BCP focuses on three primary areas including business services (transaction processing, process outsourcing, professional services), healthcare (outsourcing services, medical products, contract manufacturing), and manufactured products (industrial/commercial, specialty consumer, distribution). BCP is affiliated with Baird Capital Partners Europe, Baird Capital Partners Asia, Baird Venture Partners, and Granville Baird Capital Partners. Baird Capital Partners is based in Chicago, Illinois.


DEAL STATS #
Overall 76 of 76
Sector (Business Services) 13 of 13
Type (Growth Capital) 18 of 18
Country (United Kingdom) 4 of 4
Year (2025) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-12-15 R2i

Baltimore, Maryland, United States

R2i is a digital experience agency that creates digital solutions that connect and accelerate customer experiences to drive impact for brands. It has a relentless focus on combining data, insights and technology with creative design to drive engaging and high-impact digital experiences. R2i was founded in 2003 and is based in Baltimore, Maryland.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-01-13 Upfront Healthcare

Chicago, Illinois, United States

Upfront Healthcare is a platform designed to grow with health system clients and their ever-changing needs. Upfront Healthcare provides extensible patient solutions that continuously guide and motivate all patients to complete necessary care at the most appropriate site or with the most applicable service. Upfront engages patients across multiple channels, presenting personalized, curated content, and culturally relevant information. Upfront Healthcare was founded in 2016 and is based in Chicago, Illinois.

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