M&A Deal Summary

Bacardi Limited Acquires Illegal Mezcal

On September 11, 2023, Bacardi Limited acquired beverage company Illegal Mezcal from VMG Partners

Acquisition Highlights
  • This is Bacardi Limited’s 6th transaction in the Beverages sector.
  • This is Bacardi Limited’s 3rd transaction in the United States.
  • This is Bacardi Limited’s 1st transaction in New York.

M&A Deal Summary
Date 2023-09-11
Target Illegal Mezcal
Sector Beverages
Buyer(s) Bacardi Limited
Sellers(s) VMG Partners
Deal Type Add-on Acquisition

Target

Illegal Mezcal

Brooklyn, New York, United States
ILEGAL Mezcal is a global artisanal mezcal brand. ILEGAL Mezcal is sold in over 40 countries and has won numerous awards for both quality and branding. Illegal Mezcal was formed in 2006 and is based in Brooklyn, New York.

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Buyer(S) 1

Buyer

Bacardi Limited

Hamilton, Bermuda
Category Company
Sector Beverages
DESCRIPTION

Bacardi Limited produces and markets a variety of internationally recognized spirits. The company's brand portfolio consists of more than 250 brands and labels, including some of the world's best known brands: BACARDI rum, MARTINI AND ROSSI vermouth, DEWAR'S scotch whisky, BOMBAY SAPPHIRE gin, and CAZADORES BLUE AGAVE tequila.

DEAL STATS #
Overall 6 of 6
Sector (Beverages) 6 of 6
Type (Add-on Acquisition) 5 of 5
State (New York) 1 of 1
Country (United States) 3 of 3
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-19 Tails Cocktails

London, United Kingdom

Tails Cocktails is a crafted and batched cocktail company. Tails Cocktails was founded in 2008 and is based in London, England.

Buy -

Seller(S) 1

SELLER

VMG Partners

San Francisco, California, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2005
PE ASSETS 2.6B USD
Size Large
Type Sector Focused
DESCRIPTION

VMG Partners is a private equity firm focused on early and growth stage investing in consumer products companies. VMG has a specific interest in the lifestyle, wellness, food and beverage, personal care, pet and leisure sectors of the consumer products industry. VMG targets US-based companies with revenues between $1 and $500 million. VMG was formed in 2005 and has offices in San Francisco and Los Angeles.

DEAL STATS #
Overall 22 of 24
Sector (Beverages) 2 of 2
Type (Add-on Acquisition) 19 of 20
State (New York) 5 of 5
Country (United States) 21 of 23
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-12-08 Velocity Snack Brands

Playa Vista, California, United States

Velocity Snack Brands was founded to acquire, incubate and grow iconic snacking products and brands.Velocity Snack Brands was formed to partner strategically with retailers large and small to provide access to a single portfolio of iconic snacks that address the needs of today’s consumer. Velocity Snack Brands was founded in 2019 and is based in Playa Vista, California.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-16 nutpods

Bellevue, Washington, United States

nutpods is an independent, natural foods manufacturer, dedicated to introducing dairy-free creamers from plant-based ingredients. nutpods quickly found a loyal consumer base with Whole30, paleo, keto, vegan and vegetarian consumers who appreciate a high quality, plant-based creamer in their coffee and tea. nutpods was founded in 2015 and is based in Bellevue, Washington.

Sell -
Mergr

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