Investment Summary

Axcel Invests In SuperOffice

On April 14, 2020, private equity firm Axcel invested in internet software and services company SuperOffice

Investment Highlights
  • This is Axcel’s 2nd transaction in the Internet Software and Services sector.
  • This is Axcel’s 1st transaction in Norway.

Investment Summary
Date 2020-04-14
Target SuperOffice
Sector Internet Software and Services
Investor(s) Axcel
Deal Type Growth Capital
Advisor(s) Harris Williams (Financial)

Target

SuperOffice

Oslo, Norway
SuperOffice is a provider of cloud-based CRM software to B2B-oriented companies in Eu-rope. SuperOffice delivers a strong CRM offering, covering integration to office productivity tools such as Office 365 and G Suite, support for automation of marketing, sales and customer service processes as well as flexible tools for digital customer engagement. SuperOffice is based in Oslo, Norway.

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Investor(S) 1

Investor

Axcel

Copenhagen, Denmark

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1994
PE ASSETS 2.0B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

Axcel Management AS is a private equity firm focused on mid-market buyouts in Denmark and Sweden. Axcel primarily seeks companies with a strong Danish or Swedish base and international potential. The Firm looks to invest in companies with revenues of DKK 250 million (€ 35 million) to DKK 4 billion (€ 535 million). Axcel prefers majority positions. Axcel Management A/S was formed in 1994. The Firm is based in Copenhagen with an additional office in Stockholm.

DEAL STATS #
Overall 51 of 64
Sector (Internet Software and Services) 2 of 2
Type (Growth Capital) 7 of 9
Country (Norway) 1 of 1
Year (2020) 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-01 SteelSeries

Copenhagen, Denmark

SteelSeries is a manufacturer of professional gaming mice, headsets, keyboards and other peripherals for PC, Mac and Xbox 360 platforms. SteelSeries improves performance through first-to-market innovations and technologies that enable gamers to play harder, train longer, and rise to the challenge. SteelSeries was founded in 2001 and is based in Copenhagen, Denmark.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-07-02 AddPro

Malmö, Sweden

AddPro conducts operations in the IT area Secure & Efficient IT. With a combination of top-ranked consultants, strategic suppliers, selected cloud services, in-house data centers, and 24/7 staffed support, AddPro can provide customers with the best combination of solutions that meet high business requirements. AddPro was founded in 2000 and is based in Malmo, Sweden.

Buy -
Mergr

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