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Investment Summary

Axcel Invests In ISADORA

On February 2, 2018, private equity firm Axcel invested in consumer products company ISADORA

Investment Highlights
  • This is Axcel’s 4th transaction in the Consumer Products sector.
  • This is Axcel’s 7th transaction in Sweden.

Investment Summary
Date 2018-02-02
Target ISADORA
Sector Consumer Products
Investor(s) Axcel
Deal Type Growth Capital

Target

ISADORA

Malmö, Sweden
ISADORA is a Swedish producer and distributor of cosmetics with production. Its products for the eyes, face, lips and nails are sold by around 5,000 stores in 40 countries. The main markets are Sweden, the other Nordic countries, Germany and the Middle East. Products are sold directly to department stores, perfumeries, fashion outlets and online retailers in Sweden and another six European countries, and through distributors elsewhere. The business is owned by founder and CEO Ingvar Vigstrand and his family. ISADORA was founded in 1983 and is based in Malmö, Sweden.

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Investor(S) 1

Investor

Axcel

Copenhagen, Denmark

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1994
PE ASSETS 4.1B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

Axcel Management AS is a private equity firm focused on mid-market buyouts in Denmark and Sweden. Axcel primarily seeks companies with a strong Danish or Swedish base and international potential. The Firm looks to invest in companies with revenues of DKK 250 million (€ 35 million) to DKK 4 billion (€ 535 million). Axcel prefers majority positions. Axcel Management A/S was formed in 1994. The Firm is based in Copenhagen with an additional office in Stockholm.

DEAL STATS #
Overall 44 of 69
Sector: Consumer Products M&A 4 of 6
Type: Growth Capital M&A Deals 5 of 9
Country: Sweden M&A 7 of 16
Year: 2018 M&A 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-11-01 Mountain Top Industries

Frederikssund, Denmark

Mountain Top Industries is a provider of pick-up truck accessories for factory fitting at carmakers such as Ford, Nissan, Renault, VW, Mercedes-Benz and Toyota. Mountain Top Industries is based in Frederikssund, Denmark.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-03-01 Lessor A/S

Lillerod, Denmark

Lessor A/S is a provider of efficient and flexible IT solutions for handling payroll, time registration, rosters and HR solutions. Lessor A/S was established in 1972 and is based in Lillerod, Denmark.

Sell -
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