Growth Capital • Consumer Products

Axcel Invests In GUBI

On May 29, 2018, private equity firm Axcel invested in consumer products company GUBI

Investment Context
  • This is Axcel’s 5th transaction in the Consumer Products sector.
  • This is Axcel’s 34th transaction in Denmark.

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Investment Summary

Date May 29, 2018
Target GUBI
Sector Consumer Products
Investor(s) Axcel
Deal Type Growth Capital

Target Company

GUBI

Copenehagen, Denmark
GUBI is a design brand focusing on furniture, lighting and interior products. GUBI designs, develops and markets products for both consumers and professionals. GUBI was established in 1967 and is based in Copenehagen, Denmark.
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Investor Overview 1

Investor

Axcel

Copenhagen, Denmark

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1994
PE ASSETS 4.1B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

Axcel Management AS is a private equity firm focused on mid-market buyouts in Denmark and Sweden. Axcel primarily seeks companies with a strong Danish or Swedish base and international potential. The Firm looks to invest in companies with revenues of DKK 250 million (€ 35 million) to DKK 4 billion (€ 535 million). Axcel prefers majority positions. Axcel Management A/S was formed in 1994. The Firm is based in Copenhagen with an additional office in Stockholm.


Deal Context for Investor #
Overall 46 of 69
Sector: Consumer Products 5 of 6
Type: Growth Capital 6 of 9
Country: Denmark 34 of 47
Year: 2018 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-04-30 Aidian

Espoo, Finland

Aidian develops, manufactures, and sells instruments and tests used in healthcare, including primary care. Its tests are designed to provide information for managing conditions such as antimicrobial resistance (AMR), diabetes, and colorectal cancer. Some tests are intended to support more targeted use of antibiotics, addressing concerns related to AMR and antibiotic-resistant bacteria. Aidian was founded in 1974 and is based in Espoo, Finland.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-06-18 Loopia

Vasteras, Sweden

Loopia is a hosting provider that offers domains, web hosting, and value-added services. The products are sold directly online on a prepaid subscription basis to a growing customer base of about 350,000 small and medium-sized businesses and prosumer customers. The products are sold under the Loopia brand in Sweden and the Active 24 brand in the Czech Republic. Loopia is based in Vasteras, Sweden.

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